There are two supplemental videos to watch along with reading the case. These are not optional.Fans: Focus Groups: The video is a compilation of real focus group footage from the project evolve....

There are two supplemental videos to watch along with reading the case. These are not optional.Fans: Focus Groups: The video is a compilation of real focus group footage from the project evolve. password for the video is: stra?snolink: https://vimeo.com/109054128Kyle Busch on the Car of Tommorrow: The video is real television footage of driver Kyle Busch sharing his opinion on NASCAR’s Car of Tommorrow. password for the video is: lep!car.link: https://vimeo.com/109054127only answer the question below based in the attached case study plus the videos Questions: ( answers should fully cover only two pages”Explain how the inter-gnerational mdoel of NASCAR has been threatened by the growing number of single-family housholds. Is this something specific to NASCAR or a more general trend?The cases discusses three potential consumer segments that NASCAR is considering as the next-generation fan: Hispanics, kids, and Generation Y. Describe the pros and cos of pursuing each segment. Whcih segment should be the highest priority? Be sure to use content from the focus group vieos as part of you analysis and recommendation.Why has NASCAR failed to develop stars who are highly engaged and valued by consumers? How should NASCAR overcome these challenges?Why are some fans dissapointed in the NASCAR event experience? What specific steps would you recommend to improve the fans experience? Be sure to cite specific exampels fromt he focus group videos as part of your analysis and recommendations.