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Harlequin Case study analysis
Customers of Harlequin:
The company’s main customers were women who were fond of reading the fiction and romantic
novel. Romance novels were considered as the core business of the company. The main
customers of the company were women who were fond of romantic novels. The company also
acquired mills and boons which was one of the best seller novel for romantic genre. Thus the
customers of the company were also the customers of the mills and boons. Apart from the end
customers, the other customers of the company were the bookstores and the drug stores where
the company was able to sell their products and novels to the end customers.
Value creation for customers:
The company was able to create the value with a strong focus on giving the customers wide
range of novels with a focus on relaxation and escape. They also approached the customers by
different means with a strong focus on print media and other sources through which they were
able to deliver value to the customers. The series of the product that were delivered by the
company were positioned distinctly with a strong focus on particular genre and level of
explicitness. The company offered wide range of stories which helped in capturing the interest of
the customers. They differentiated themselves from the traditional romance novels with a strong
focus on plot, style and length of the book. The accessibility and the reach of the products of the
company was wide, apart from the distribution and the book stores the customers were able to
get the book through delivery as well as through the direct mail service. They focused primarily
on quality, standing orders, predictable traffic patterns and low cost strategy which helped in
creating...