There are four parts to the final course project. The first part of the project is the initial proposal, which will be submitted to the instructor for approval. The first part of the project will...

Assignment
Assignment 3
Chick-fil-A making its inroad into Indian Fast-food market
Introduction
Brief Background about the company: Chick-fil-A
Chick-fil-A is an American fast-food chain of restaurants that was founded long back in 1946, after the end of Second World War. The company is headquartered in College Park, Georgia. The major selling point of the brand is that it is solely dedicated to chicken sandwiches and have a vast product differentiation in that aspect. The company focusses and specialises in selling chicken-based food items only.
As of now, the company operates primarily in America with very select few overseas locations such as Canada and South Africa. However, the operations in South Africa were not profitable enough to continue its operations. On the brighter side, the company enjoys commendable brand loyalty and customer appreciation and has been repeatedly named America’s favourite restaurant chain for the third time in a row. It has now grown into a company of considerable size and has become No. 3 restaurant chain in U.S (Kelso, 2019). One of the most promising aspects of the nation is that...