Assessment Instructions for Students Assessment instructions Overview Prior to commencing the assessments, your trainer/assessor will explain each assessment task and the terms and conditions relating...

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There are 2 assessments here. which are named"A1" and "A2". they should be finished seperated. all requirement and study materials are included in those file. please read it before start working. thank you


Assessment Instructions for Students Assessment instructions Overview Prior to commencing the assessments, your trainer/assessor will explain each assessment task and the terms and conditions relating to the submission of your assessment task. Please consult with your trainer/assessor if you are unsure of any questions. It is important that you understand and adhere to the terms and conditions, and address fully each assessment task. If any assessment task is not fully addressed, then your assessment task will be returned to you for resubmission. Your trainer/assessor will remain available to support you throughout the assessment process. Purpose of Assessment The purpose of assessment is to determine competency in: - BSBMKG501 - Identify and evaluate marketing opportunities Assessment Conditions(context) • Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to: • relevant legislation, regulations, standards and codes • relevant workplace documentation and resources • organisational strategic and marketing plans • case studies and, where possible, real situations. Assessors must satisfy NVR/AQTF assessor requirements. Written Work Assessment tasks are used to measure your understanding and underpinning skills and knowledge of the overall unit of competency. When undertaking any written assessment tasks, please ensure that you address the following criteria: • Address each question including any sub-points • Demonstrate that you have researched the topic thoroughly • Cover the topic in a logical, structured manner • Your assessment tasks are well presented, well referenced and word processed • Your assessment tasks include your full legal name. Active participation It is a condition of enrolment that you actively participate in your studies. Active participation is completing all the assessment tasks on time. Please ensure that the assessments are submitted in agreed time and date. Assessment Instructions for Students Plagiarism Plagiarism is taking and using someone else's thoughts, writings or inventions and representing them as your own. Plagiarism is a serious act and may result in a learner’s exclusion from a course. When you have any doubts about including the work of other authors in your assessment, please consult your trainer/assessor. The following list outlines some of the activities for which a learner can be accused of plagiarism: • Presenting any work by another individual as one's own unintentionally • Handing in assessments markedly similar to or copied from another learner • Presenting the work of another individual or group as their own work • Handing in assessments without the adequate acknowledgement of sources used, including assessments taken totally or in part from the internet. If it is identified that you have plagiarised within your assessment, then a meeting will be organised to discuss this with you, and further action may be taken accordingly. Please refer to Dalton college assessment policy. Collusion Collusion is the presentation by a learner of an assignment as their own that is, in fact, the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more learners in plagiarism or other forms of academic misconduct and, as such, both parties are subject to disciplinary action. Collusion or copying from other learners is not permitted and will result in a NYC. Assessments must be written with pen only. Assessment written with pencil will not be accepted (unless, prior written confirmation is provided by the trainer/assessor to confirm). Competency outcome To be judged competent in this unit the participant will be required to demonstrate all indicators which are shown in the Marking Guide. There are two outcomes of assessments: S = Satisfactory and NS = Not Satisfactory (requires more training and experience). Once the learner has satisfactorily completed all the tasks for this unit the learner will be awarded “Competent” (C). Learner with not satisfactory submission of the assessment will be awarded “Not Yet Competent” (NYC) for the relevant unit of competency. If you are deemed “Not Yet Competent” you will be provided with feedback from your assessor and will be given another chance to resubmit your assessment task(s). If you are still deemed as “Not Yet Competent” you will be required to re-enrol in the unit of competency. When deeming competency, you will be judged evidence collected which met the requirement of the dimension of competency and be certain that the you can consistently apply and transfer the skills and knowledge covered into work situations. Assessment Instructions for Students Student must ensure that the evidence submitted meets requirements of rule of evidence (Authentic, Current, Sufficient and Valid). Additional evidence If we, at our sole discretion, determine that we require additional or alternative information/evidence in order to determine competency, you must provide us with such information/evidence, subject to privacy and confidentiality issues. We retain this right at any time, including after submission of your assessments. Confidentiality We will treat anything, including information about your job, workplace, employer, with strict confidence, in accordance with the law. However, you are responsible for ensuring that you do not provide us with anything regarding any third party including your employer, colleagues and others, that they do not consent to the disclosure of. While we may ask you to provide information or details about aspects of your employer and workplace, you are responsible for obtaining necessary consents and ensuring that privacy rights and confidentiality obligations are not breached by you in supplying us with such information. Re-Assessment Student who are unsuccessful at achieving competency at the first attempt will be given a second opportunity for re-assessment at a mutually agreed time and date. For further details, refer to Dalton college re-assessment policy. Complaints and Appeal If you feel that you have been unfairly treated during your assessment, and you are not happy with your assessment and/or the outcome as a result of that treatment, you have the right to lodge an appeal. You must first discuss the issue with your trainer/assessor. If you would like to proceed further with the request after discussions with your trainer/assessor, you need to lodge your appeal to the course coordinator, in writing, outlining the reason(s) for the appeal. For more information, refer assessment procedures and Complaints and Appeals Policy and Procedures. Recognised prior learning/Credit Transfer Dalton College will offer Recognition of Prior Learning (RPL) and Credit Transfer (CT) to all students through the enrolment process and will provide an application kit for RPL applicants. Dalton College has documented policies and procedures for these processes and students are provided details of how to apply for RPL or Credit Transfer through the enrolment process. Assessment Instructions for Students Access to Records Students have the right to access current and accurate records of their participation and results at any time. Students can request their results progress to either trainer/assessor or anyone from our student support officer. Statement of attainment is provided to student upon request. Reasonable adjustment There may be times and situations in which a student may require ‘reasonable adjustment’ of the training and assessment methods implemented to meet their specific individual needs. These individual student needs may include (but not limited to): - Disability - Temporary or permanent injury (i.e. back injury, broken leg/arm) - Sight or hearing impairments Reasonable adjustments to the way in which evidence of performance is gathered (e.g. in terms of the information to be provided to the candidate and the type of evidence to be collected from the candidate) can only occur where the adjustments do not alter the expected performance standards for learning and assessment. The reasonable adjustments to the training and assessment process may include a variety of modifications to the methods of delivery and assessment to assist the student undertake the course. The adjustments may include actions such as - assistance in the form of the training location to allow easier access - accessing relevant equipment or aids to assist the student - adjustments to the assessment methods to cater for any special needs (without effecting the integrity of the outcome) Where a student requests or is identified as requiring reasonable adjustment to the training and assessment process a detailed training and assessment plan including timetables, notes regarding the required adjustments, and any related communications regarding the adjustments must be maintained in the student file. The CEO must review and authorise any request for ‘reasonable adjustment’ to ensure that any adjustments and resulting outcomes are not effecting the integrity of the training and assessment process. Assessment requirements Assessment can either be: • Direct observation • Product-based methods e.g. reports, role plays, work samples, activities • Portfolios – annotated and validated • Questioning (written & verbal) The assessment activities in assessment tools assess aspects of all the elements, performance criteria, skills and knowledge and performance requirements of the unit of competency. Assessment Instructions for Students To demonstrate competence in this unit you must undertake all activities in assessment tools and have them deemed satisfactory by the assessor. If you do not answer some questions or perform certain tasks, and therefore you are deemed to be Not Yet Competent, your trainer/assessor may ask you supplementary questions to determine your competence. Once you have demonstrated the required level of performance, you will be deemed competent in this unit. Should you still be deemed Not Yet Competent, you will have the opportunity to resubmit your assessments or appeal the result. As part of the assessment process, all learners must abide by any relevant assessment policies as provided during induction. If you feel you are not yet ready to be assessed or that this assessment is unfair, please contact your assessor to discuss your options. You have the right to formally appeal any outcome and, if you wish to do so, discuss this with your trainer/assessor. Resource requirements for assessment • Appropriate documentation and resources normally used in the workplace (simulated workplace environment). • Computer and relevant software BBQfun simulated business Assessment Materials BBQ fun BSBMKG501 Identify and evaluate marketing opportunities 2nd edition version: 3 Page 1 of 36 BBQ fun Table of contents Chapter 1 – Business plan (excerpt) ..
Answered Same DayJan 04, 2021BSBMKG501Training.Gov.Au

Answer To: Assessment Instructions for Students Assessment instructions Overview Prior to commencing the...

Tanmoy answered on Jan 08 2021
143 Votes
PPT
Assessment Task 1: Part A
Identifying marketing opportunities
As per Philip Kotler, marketing opportunities is the combination of the markets, marketing concept, and buyer’s behaviour and market segmentations. These factors create opportunities for an organization for achieving the marketing objectives from the underlying opportunity. (The History of marketing thoughts; Dr. Chuck Hermans; Missouri State University; Pg10)
The aim of this presentation is to identify and select the co
rrect marketing opportunities which will help BBQ Fun to grow in the long run. Hence, BBQ Fun is aiming to focus on different innovative alternatives for selecting the marketing opportunities.
Describing two marketing opportunities:
The marketing opportunities can originate from various ranges based on the possible sources as follows:
1. BBQ Fun should focus on creating online platform for sales and delivery of their products to its customers.
2. They should also focus on customer service which is very essential.
The above two marketing opportunities can be elaborated based on the marketing survey data based on the marketing preferences conducted by BBQ Fun in 2016 on 500 customers.
As per the survey 100% of the people segmented under 3 groups (a) Builds (2) Renovators & (3) Replacements have given their opinions on their online buying and delivery preferences. This suggests that people in Australia are more focused on buying their products through internet rather than visiting the stores. This process of e-commerce will ultimately help BBQ Fun to reach many customers across various states and countries. As they are selling their products at reasonable price, online sales and delivery will help to gain competitive advantage over other online companies. Also it will be very easy for customers to view their products online. The major drawback of BBQ Fun was since they had no online presence as a result they were unable to grasp revenue gains due to poor customer confidence.
Now, the second market opportunity discuss about the customer service, which includes responding to customers on query, after sales services, providing correct information to the customers and proper delivery and replacement of product when needed. As per the above survey, around 90% of the builds, 95% of renovators and 60% of replacements responded that customer service is essential. This will help them to achieve their sales figures which were low in 2016-17 i.e. $85 lakhs compared to $95 lakhs in 2015-16. Also, the budgeted sales figure of 2016-17 was projected at $110 lakhs. This actual was approx 23% less than the projected. The major reason for the profitability been low in 2016-17 for BBQ Fun was due to high costs compared to the projected. Hence, BBQ Fun should focus on this opportunity to retain and build new customers.
Effect of opportunities on market:
Once the online platform is created by BBQ Fun, the products will reach not only to the local targeted customers but also to other states of Australia. The purchase and delivery will be made online and will lead to enhancement in the customer base and sales of BBQ Fun. As per the projected market share of the competitors of 2016-17, local independent companies are expected to hold about 30% of the market share as compared to 24% predicted for BBQ Fun. Also as per the statistics it is observed that independent retailer’s average sale price is $250. Hence, people are willing to purchase products at a lower cost. About 48% market shares are controlled by the independent retailer which is also growing at 8% per year. But, if the products sale and delivery are made online by BBQ Fun, this will help them to reduce their cost and expand the reach and customer base.
To increase the customer service and satisfaction, BBQ Fun must emphasize on reducing the price of their products as compared to the individual retailers and emphasize in volume buys. This will help to increase the market share of BBQ Fun. Also, they should emphasize on Australian made product. As per a market survey conducted with 500 customers, it depicted that 80% rebuilds, 65% respondents and 55% replacements wants that their products should be made in Australia. But, BBQ Fun’s 33% of the product range consists of imported products. This should be reduced to 15% (estimated) which will help to boost the market share and consumer base of BBQ Fun.
Supporting the choice based on marketing opportunities:
To attain the above marketing opportunities BBQ Fun must focus on vertical marketing strategy. In this strategy it will focus on lowering its product imports of 33% and focus on manufacturing, designing and selling their own products through their own retail chains. As per the data available their warehouses in Brisbane, Kenmore and Gold Coast, Robina is build on a 15000 & 12,000 sq ft area respectively. The warehouses are used in a poorly organized manner and are unable to...
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