Thebrief You work as a project manager at an events management company that has been contracted by the Formula 1. Your role is to plan and implement the 2019 Rolex Australian Grand Prix. This will be...

Thebrief

You work as a project manager at an events management company that has been contracted by the Formula 1. Your role is to plan and implement the 2019 Rolex Australian Grand Prix. This will be a three-day event, which will run in Albert Park Lake in Melbourne from Friday 29March–Sunday 31March, with Sunday being the day of the official Grand Prix race. The three-day event will be comprised of many elements, including some VIP and public events.

Many dignitaries and VIPs will be in attendance, including the senior management staff from Formula 1 and their many stakeholders.The head office in USA will have in attendance the CEO, CSR Director and Senior Managing Director of Finance, along with their families. The touring party will arrive Thursday evening at 11.45pm and depart Tuesday morning at 2.00am.

Pick one of the following areas of management :

• 
  Programming and Logistics
  
  
  OR
  


• 
  Event Tourism.
  

Definition of the chosen topic area : Event Tourism.