The W‐plan provides a five‐point checklist to which the media planner should refer to when evaluating a database from a survey. Discuss the following W’s:  Who did the survey?  Why was the survey...

The W‐plan provides a five‐point checklist to which the media planner should

refer to when evaluating a database from a survey. Discuss the following W’s:
 Who did the survey?

 Why was the survey done?

 When was it done?

 Where was it done?

 What was asked?