The Whitewater Ski Resort in British Columbia offers downhill skiing, cross-country skiing, snowboarding, and snow tubing. The manager is planning to develop a new, targeted advertising campaign. A...

The Whitewater Ski Resort in British Columbia offers downhill skiing, cross-country skiing, snowboarding, and snow tubing. The manager is planning to develop a new, targeted advertising campaign. A random sample of customers was obtained, and each was classified by age group and activity. The data are summarized in the following two-way table.