The vision of an organisation is a statement of the dream or ambition or where the organisation would want to see itself in the future. The mission statement explains what the organisation will do to achieve the vision. It is important to get clarity on the differences betweenthe vision and mission.
Evaluate PepsiCo’s vision and mission statements by using the characteristics of good vision and mission statements. Mention whether each one of the statements is good or can be improved on.
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