the usage and value of information and communication technology in the everyday business operation of a travel agency

Running Head: IMPORTANCE OF ICT        1
IMPORTANCE OF ICT         2
IMPORTANCE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN DAILY BUSINESS OPERATION OF A TRAVEL AGENCY
Importance of Information and Communication Technology (ICT) in Daily Business Operation of a Travel Agency
The Information and Communication Technology (ICT) incorporates the aspects of internet, communication and sharing of data, for the structuring of information. A travel agency earn from the services it provide its customers, which in most cases are not the local people. As stated by Varghese and Jana (2018), for a travel agency advertising and communication are the key factors that give it the scope for earning, as the majority of the customers opting for a travel agency get attracted from the information presented through the advertisements and the interaction with representative of the agency.
The ICT impacts a travel agency as it gets used by its customers as well as the by agency itself. As affirmed by Ariffin and Hashmi (2018), without the ICT and its easy form of usage, traveling business industry would have limited potential as the advertisement mode would have been traditional, targeting limited number of people. The customers, taking benefit of the ICT are using electronic devices that are helping...