The topic will be to write a research paper comparing the Hospitality Industry in the Niagara Peninsula to the Greater Toronto INTEGRATED E-MARKETING: A STRATEGIC APPROACH XXXXXXXXXXHOST 4103 Case...

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The topic will be to write a research paper comparing the Hospitality Industry in the Niagara Peninsula to the Greater Toronto INTEGRATED E-MARKETING: A STRATEGIC APPROACH HOST 4103 Case Study Assignment – Week 3 Assignment and Discussion Post WEEK 3: Write an Individual response to the Assignment Questions in Blackboard for the Value Curve for Your Business Model Requirements: · Research your Text topic linked to course text chapters 4, 5, 6, and 7. DUE: post your assignment and discussion post by week 3 Friday 5:59 pm EST. Use such resources as the Internet, online library/media center, and look at the Excel Spreadsheet industry example of Southwest Airlines Value Curve to understand how business models can engage the customer with concentrated market factors. Consider the creation of your own Value Curve – Week 3 Discussion Post: · Prepare a summary of your Part 1 written analysis in consideration for your post discussion (a minimum of 150 and maximum of 250 words paragraph for each discussion question) · Introduction: Introduce your topic of discussion. · Make sure your post includes a contextual analysis to the course · Comparison of other industry situations of similar nature add to the discussion topic · Recommendations of future actions you would recommend · Add any additional questions that arose from your research and course reading · List any APA research that supports your discussion of the topic · Upload your post into Blackboard. Part 1. Answer the following questions: (limit your answers for Q1-4 to one or two paragraphs of at least 150 words and maximum 250 words for each question listed below) Q1. Chapter 4 Affiliate Marketing: What are the things that you need to look at if you are using an affiliate network? Q2. Chapter 5 Search Engine marketing: Evaluate the list of pros and cons for SEM. Describe in your own words why you think it may be important to use both parts of SEM. What may happen if you only use PPC? Or only SEO?  Q3. Chapter 6 Search Engine Optimization: Can you identify a few examples where content has been optimized? This question relates to the section in this chapter related to Optimizing Content for Key Phrases (Review the website Momofuko Noodle Bar in Toronto http://momofuku.com/toronto/noodle-bar-to/) Q4. Chapter 7  Pay Per Click Advertising: What is the difference between display URL and the landing page URL and what is the function of each? Part 2. Create a Value Curve for your NEW restaurant Based on your questions and hypothetical answers in the previous class 2 assignment (Email market research campaign) create a value curve for your NEW restaurant for class 3 to define your competitive market. · Note: Use your excel Marketing Strategy Canvas tool to create the Value Curve for your NEW restaurant. The resulting value curve to be overlaid on the other three curves (your competitors). · Cut and paste your value curve into your assignment post as a visual to support your written discussion. · Post your responses in Blackboard in the Assignment and Discussion areas. COURSE: Note if you submit the online posting late (week only as activated) there will be a grade of zero allocated on any late post discussion, please note HOST 4103 policy. To help guide you through this assignment post, see the Student Checklist Rubric below. Scoring Guide EMarketing - Individual Research Assignment: Value Curve Scoring Standards HOST 4103 Professor J. Gellatly Assignment 3 You must achieve a rating of at least "3" or "yes" on each item to demonstrate degree competence. Rating Scales 0-1 Learners did not meet requirement per scoring guide criteria and information is missing or incomplete 1-2 Learners did not meet requirement per scoring guide criteria as established in guidelines 3 Learners met most of the requirements; work is adequate but considerable support research is necessary 3-4 Learners met requirement; some additional research and revisions may be necessary 5 Learners exceeded requirement; work is of the highest quality, minimal revisions necessary Scoring Guide Criteria and Ratings – THIS ASSIGNMENT HAS A COURSE VALUE OF 5% Criteria Student Checklist* 1. Research topic has an opening introduction discussion of the topic area 2. Research topic is directly relevant to the value curve topic Q1-4 3. Research contains an descriptive paragraph on the Value Curve with supporting visual graphics analysis to identify 6 to 10 competitive factors 4. Research includes information on competitive factors identification 4. Research includes information that investigates level of competitive analysis that provides an understanding of the comprehensive marketplace 5. Research includes measurement of industry impact in the Value Curve 6. Research includes Value Curve discussion of concept restaurant 7. Research includes recommendations to overcome the Value Curve marketplace problem to create an uncontested market space application 8. Research paper includes a summary paragraph on Value Curve insights 9. Research paper discusses the topic with quality content, research analysis and provides relevant resource application for industry solutions to RAISE – REDUCE – ELIMINATE – CREATE strategic market approaches 10. Research paper evidences correct grammar, punctuation, and spelling to College standards with 3-5 APA references of academic relevance Research paper is submitted online on time – due FRIDAY 5:59pm EST Course application * research lessons learned and applied to course textbook topics and other supporting research resources 5 4 3 2 1 0 Assignment Grade * (Assignment Value: each listed in HOST 4103 course outline) / 5 COURSE: Note if you submit the online posting late, please note HOST 4103 policy.