Assessment 2 Idea Generation Task Description: The objective of this individual assessment submission is to learn how to develop a business idea, complemented by brainstorming and leveraging the...

Innovative Business Plan
Running Head: Innovative business plan
1
Innovative Business Plan
UNIVERSITY NAME:
STUDENT NAME:
    DATE:    
EXECUTIVE SUMMARY
The report is about the depth analysis of the business plan that embraces innovation in it. The introduction presents the facts on which the business plan is constructing in the report. The main body presents the business plan in a comprehensive manner and will focus on how the innovation is added to it. The project will discuss the benefits of the business plan along with the suggested business model for it. The feasibility study of the proposed business idea will also be discussed in this given report. In the end, a conclusion will be added to findings of the report.
Contents
INTRODUCTION    3
BUSINESS IDEA    3
PROBLEM –SOLVING QUALITY    4
BENEFITS    5
CRITICAL SUCCESS FACTORS    6
FEASIBILITY OF THE IDEA    7
CONCLUSION    8
REFERENCES    9
APPENDIX A    11
INTRODUCTION
In the current period, e-commerce has become one of the fastest and growing industries worldwide. Nowadays, People are using the internet for various purposes like shopping, study, playing games, or watching movies. They are very busy in their world. Many entrepreneurs are started analyzing the gaps between the customer demand and their supply of various goods and services. The wide gap can be filled by developing a unique business idea which helps both the consumers and entrepreneur to attain maximum benefit (Lee, 2012). The aim of the entrepreneur is to serve the customers what they want not what they want to sell them. So, it will be a wise decision to offer them customization facilities for products and services for optimum satisfaction.
BUSINESS IDEA
GlamCorner is the Australian based company which is found in the year of 2003 and become a fashion hub for women's. The company is offering designer clothes and accessories for the women in Australia so that they can prefer on the festive season or various occasion. It has affiliated with the national and international designers to provide better and unique design of clothes to its customer. The GlamCorner offers their customer the designer clothes which is designed by national and international certified designers. The company has featured its new website where the consumer can find more than 5000 latest designer dress in all sizes and colour.
For the interest of the consumer, the company starts offering the latest designers dresses on rentals which cost the minimal fee. The customer can book the dress on rental to satisfy their needs to wear the designer dress at low cost. The GlamCorner is providing the high-quality products along with 24/7 customer care service assistance to seek the help if they find any query related the clothes and its delivery. This will help in increasing the customer satisfaction and if they cannot afford to purchase or put some money on designer dresses. While choosing the desired dress, the customer will have a choice to click on the option whether they want to purchase the dress or to have it on rent which they will have to return on the deadline fixed by the company members itself. The customer will get an e-mail from the company to re-call them once to return the cloth in the same condition they take. If any issues found in the cloth, the company may ask the customers to pay for the damages done to them (Lee, 2012).
PROBLEM –SOLVING QUALITY
The continuous changes in the tastes and preferences of the customer may put the customer to think again before purchase. The company has to make the continuous changes on their designer clothes as per the current trends and update the images of the dresses on the website by which the customer will choose and respond back. Nowadays people are not interested in going in the congested areas or malls to...