The textbook states on page 3 that the heart and soul of any strategy is to gain a competitive advantage. Surely, the point of starting any company is to make money. Why would the book make such a...

The textbook states on page 3 that the heart and soul of any strategy is to gain a competitive advantage. Surely, the point of starting any company is to make money. Why would the book make such a silly conjecture?For your initial post, address the following issues:

• Explain (using your own words) what you think competitive advantage is


• Explain why the purpose of strategy isn’t to increase profits


• Explain whether or not you think it should be

Respond to at least two of your peers by respectfully explaining why you agree or disagree with their stance on competitive advantage and profits. Be sure to include specific points regarding their points in your response.


To successfully complete this assignment, view theDiscussion Rubric document.



Discussion Rubric Your active participation in the discussion forums is essential to your overall success. Discussion questions are designed to help you make meaningful connections between the course content and the larger concepts and goals of the course. These discussions offer you the opportunity to express your own thoughts, ask questions for clarification, and gain insight from your classmates’ responses and instructor’s guidance. Requirements for Discussion Board Assignments Students are required to post one (1) initial post due by ​day three (3)​ (unless otherwise noted by the instructor) and to follow up with at least two (2) response posts by ​day seven (7)​ for each discussion board assignment. Please be sure to post on at least two separate days. For your initial post (1), you must do the following: ● Compose a post of one to two paragraphs. ● Take into consideration material such as course content and other discussion boards from the current module and previous modules, when appropriate ​(make sure you are using proper citation methods when referencing scholarly or popular resources). For your response posts (2), you must do the following: ● Reply to at least two different classmates outside of your own initial post thread. ● Demonstrate more depth and thought in your responses. Instructor Feedback:​ This activity uses an integrated rubric in Blackboard. Critical Elements Exemplary ​(100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Comprehension Develops an initial post with an organized, clear point of view or idea using rich and significant detail Develops an initial post with a point of view or idea using adequate organization and detail Develops an initial post with a point of view or idea but with some gaps in organization and detail Does not develop an initial post with an organized point of view or idea 40 Timeliness Submits initial post by day three (3) Submits initial post one day late (day four) Submits initial post two or more days late (day five or later) Does not submit a post 10 Engagement Provides relevant and meaningful response posts with clarifying explanation and detail Provides relevant response posts with some explanation and detail Provides somewhat relevant response posts with some explanation and detail Provides response posts that are generic with little explanation or detail 30 Writing (Mechanics) Writes posts that are easily understood, clear, and concise using proper citation Writes posts that are easily understood using proper citation methods where Writes posts that are understandable using proper citation methods where Writes posts that others are not able to understand and 20 methods where applicable with no errors in citations applicable with few errors in citations applicable with a number of errors in citations does not use proper citation methods where applicable Total 100%