The text suggests that comparing the unit contribution margin of a sports car with an entry-level vehicle is like comparing apples and oranges, but that comparing the contribution margin ratios is a...

The text suggests that comparing the unit contribution margin of a sports car with an entry-level vehicle is like comparing apples and oranges, but that comparing the contribution margin ratios is a fair comparison. Do you agree? Why? Can you think of an example where it may be more appropriate to compare unit contribution margins but not contribution margin ratios?



May 26, 2022
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