The subject name is integrated marketing communications, the overall point is 30%, my target is get 20%, I will attach the requirement, if you need any details, please let me know.

Integrated Marketing Practices of woolworth
Table of Contents
1.0 Introduction    3
2.0 Identification and Analysis    3
2.1 Segmentation    3
2.2 Persuasion Analysis    4
2.3 Analysis of Current Advertisement    6
2.4 Current IMC Practices    7
4.0 Conclusion    9
Reference    10
1.0 Introduction
Integrated Marketing Communications (IMC) is used as a communication process between the company and its customers. It creates a signified message to present the spirit, personality and face of the products and the company to the customers (Baltieri and Buckley, 2018). Woolworths is one of the top listed companies in Australia to use the IMC plan for enhancing their brand equity throughout the world. The present report delves into the analysis of IMC practices of Woolworth.
2.0 Identification and Analysis
2.1 Segmentation
The market segmentation of Woolworth has been very customer-centric and specific based on certain parameters. The same may be assessed concerning Roy Morgan Value Segment framework as below:
    Basic Needs
    The offering of Woolworth satisfies the basic needs of the customers in terms of their grocery requirements at an affordable price.
    Traditional Family Value
    This type of respondents holds the traditional family sentiments and Woolworth targets this segment most who bring lots of family needs in the retail spaces.
    Visible Achievement
    This segment attains success but remains rooted in their traditional values. Such customers form a significant share of the clientele of the firm because of their high spending power (Roy Morgan, 2019).
    `Socially Aware
    Such customers believe in learning a living rather than earning a living and are socially aware. Woolworth aims to attract them through socially and environmentally qualified offering with sustainability proposition.
The figure below here describes the different segment of the given framework in more details. From the figure, it shows that the group has been able to retain both the traditional as well as contemporary audiences under its client and customer base which has helped then firm to attain a significant market share in the given market for years.
Figure 1: Roy Morgan Value Segments
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2.2 Persuasion Analysis
The persuasion strategy has been one of the most critical aspects of direct selling and the group uses the tool with significant efficiency. The approach of Woolworth concerning the seven tools of persuasion has been described herein:
(Grabbe, 2015)
· Statistics – Woolworth has been significantly involved in the number game with considerable market size which acts as brand ambassador to the prospective customers and helps the firm to achieve the brand value.
· History – The long years’ successful history of the group company helps the management to spread the brand through word of mouth
· Analogy – The brand provides comparatives through its vast of products from different product lines and even within a given product line leaving the buyers for comparison and analysis.
· Example – The physical stores of the firm helps the buyers to exemplify the products through its trained salesforce
· Comparison and Contrast – Thi9s is similar to the previous point where the buyers may have the liberty to choose from different products within a given parameter
· Consequences – The product description of the Woolworth has been lucid and hence it becomes easier for the prospective buyers to assess if the same may be...