The subject name is consumer behaviour, this assessment required write a Comparative Investigation report, the word limit is 1200. This assessment is based on my first assessment, I will attach both requirements and first report into the attachment, these two assessment should be related. Please contact me if you need any information about this subject.
MKT302_T1_2020_Assessment_01_v1 Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 1 Information Subject Code: MKT302 Subject Name: Digital Marketing Assessment Title: Digital Marketing Audit Assessment Type: Length: Written Analysis 1500 words (+/- 10% allowable range) Weighting: 30% Total Marks: Submission: 100 Online Due Date: Week 6 Your task Individually, you are required to undertake a digital marketing audit of a brand of your choice that actively uses several digital channels. Please note that this assessment will serve the basis for your work in the second assessment in this subject. Market leaders such as Apple, Google, Disney or Nike, are not to be selected. Assessment Description In this individual assessment, you will be given an opportunity to analyse and evaluate digital marketing strategies in comparison to traditional marketing strategies. Upon completing this assessment, you should have a sound understanding of the technical and theoretical knowledge of digital marketing concepts, strategies and applications. Assessment Instructions Before you start working on this assessment, conduct preliminary web research of a brand that you would like to analyse. In making your choice, you should focus on a brand that uses at least four different types of digital marketing tools. Please consult your workshop facilitator if you are unsure as to which brand you should choose. Once you made your choice, you are required to write a 1500 word Digital Marketing Audit. An essential tool used to assess efficiency and effectiveness of digital marketing tools. Marketing agencies or in-house teams typically undertake such an audit. The digital marketing tools you are to consider for this assessment are social media marketing, email marketing, website design, search engine optimisation and search engine marketing. You should also explore digital ethics and emerging digital channels. In preparing the audit, you should include three distinct sections: Section 1 – The need for digital marketing • A succinct description of the brand (name, ownership, location/s, what do they sell? who do they target?). • Identification of the purpose of digital marketing for the brand (for example, the sale of products, lead generation, brand awareness). Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. • A list of the traditional marketing tools they use. Section 2 – Analysis of digital tools In the audit, you should have sections for the following tools: • Social Media Marketing, • Email marketing, • Website design, • Search engine optimisation • Search engine marketing • Digital Ethics • Emerging digital channels These topics are covered in weeks 2 to 5. For each channel, you should discuss: • Current use • What is being done well? Why do you think about this? • Recommendations: What could be improved? Why do you think about this? • A score out of 5 in terms of how effective you think the brand is using the tool Appendix You must include photos or screenshots with links to the digital marketing tools analysed – failure to include this section may result in questions over the academic integrity of your report. If the brand is not using some of these digital marketing tools, you are required to note that they are not being used by explaining the reasons why you believe this is the case and whether they should undertake this tool. You are required to use at least 6 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘Word’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies https://www.kbs.edu.au/about-us/school-policies Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MKT302 Assessment 1 Marking Rubric – Digital Marketing Audit 30% Marking Criteria F (Fail) 0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100% The need for digital marketing __/25 marks You have demonstrated a lack of understanding of the basic details of the brand and/or you have provided a no identification of the purpose of digital marketing and/or a non-existent or incomplete/ irrelevant list of marketing tools. You have produced a somewhat clear description of the brand by stating vague digital marketing purpose that is partially complemented with a list of marketing tools. You have produced a mostly clear description of the brand by stating digital marketing