The slogan “Four out of five dentists use this toothpaste” is a form of bandwagoning. Bandwagoning also appeals mostly to those who are “joiners”; they join “because everyone else is.” Additional...

The slogan “Four out of five dentists use this toothpaste” is a form of bandwagoning. Bandwagoning also appeals mostly to those who are “joiners”; they join “because everyone else is.” Additional examples are the profuse use of flags, “support our troops” bumper stickers, lapel buttons of the American flag, or magnetic pro-troop and anti-cancer ribbons that people place on their automobiles.