The purpose of this individual scenario analysis is to develop students’ skills in applying relevant marketing analysis tools. This will enable students to apply learned marketing theories and...

The purpose of this individual scenario analysis is to develop students’ skills in applying relevant marketing analysis tools. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business case within a safe learning environment.
Individually you are required to choose a brand of a product that you use on a daily basis here in Australia. It is important to note, that when you are selecting a product, you also need to ensure that you can gather credible and most importantly scholarly information.
Once you have made your selection and you can find credible information, you will then need to write 750 words report analysis, addressing the following questions:
1. Apply the consumer decision-making process to the brand of a product of your choice. Explain the steps will your follow in making a decision to purchase this product? Scholarly sources must support your answer.  2. Identify and discuss the four factors that may impact on a consumer decision-making process to buy your selected brand of a product. These are cultural, social, individual and psychological factors. Scholarly sources must support your answer. 3. Based on Maslow’s Hierarchy of Needs, which levels of needs do you think this brands’ product satisfies? Provide reasons for your answer