The purpose of this individual assignment is to develop your skills in understanding the consumer decision making process and its importance to marketeers. This will enable you to apply marketing...

The purpose of this individual assignment is to develop your skills in understanding the consumer decision making process and its importance to marketeers. This will enable you to apply marketing theories and concepts to a ‘real world’ business situation.
Your task is to create a chart depicting each of the steps of the Consumer decision making process of a product that you are interested in buying. It is recommended to choose a product that you have never bought before.
Your one – page chart must address the following points:
1. Identify and analyse the need or want that led to the purchase of the product.   2. Conduct an internal and external information search and identify sources used to make an informed decision to purchase selected product.  3. Construct Evoked Set, Inept, Inert and Avoided Set of alternatives and narrow down the attributes of the product that satisfy your need or want.  4. Identify available purchase methods. 5. Identify potential post-purchase behaviour.
  In preparing your chart, you will need to include images and any other visual aid that supports your analysis. You will required to reference at least 5 sources of information. These may include corporate websites, government publications, industry