The purpose of this assignment is to evaluate your ability to develop a comprehensive implementation proposal for a CUSTOMER RELATIONSHIP MANAGEMENT information system that uses a systems approach....

The purpose of this assignment is to evaluate your ability to develop a comprehensive implementation proposal for a CUSTOMER RELATIONSHIP MANAGEMENT information system that uses a systems approach. The proposal should be targeted at a potential ‘sponsor’ organisation that will need to be convinced of the appropriateness and effectiveness of the proposed new system.
Topic: Customer Relationship Management Information System.
Your assignment should describe the steps of the Systems Development Life Cycle (SDLC) discussed in Topic 4 of the subject. The proposed system must address an identifiable problem/opportunity that exists in the sponsor organisation and relate to particular aspects of the organisation’s overall strategic directions. It is important that you select the features of your system carefully and justify your selection. Do not just use (be critical of the use of) the standard features of a commercially available software package. For the purposes of this assignment, try to keep the system that you are proposing to a manageable size.
Please note, you will have the option of doing Assignment 2 in a group of three or four students. Detailed information will be posted on MySCU by the end of Week 2 of Session 3, 2016.
Your proposed system could help the ‘sponsor’ by:
•    improving an existing manual information system
•    introducing a new information system
•    creating a new business opportunity
•    improving organisational productivity