The purpose of the assignment is to assess your consumer behaviour by examining your consumption of both localized and globalized products. The assignment requires you to examine four (4) separate...


The purpose of the assignment is to assess your consumer behaviour by examining your consumption of both localized and globalized products.




The assignment requires you to examine four (4) separate products that you have consumed or used.

This assignment is to be completed individually by each course participant.
This is a reflective assignment that requires you to examine your own, personal consumption behaviour, not the consumption patterns of anyone else.

REQUIREMENTS - EMBEDDED ARTEFACTS




  1. Your DEAD will include a discussion of two (2) embedded artefacts.




  2. Include a discussion of the concept of "embedded" artefacts and "heterogenization." Use theInstructor's discussion of these terms to guide your discussion. Do not cut & paste Internet descriptions or definitions of "embedded" or "heterogenized."


  3. Include, in appendices, images, pictures or representations of your two (2) embedded artefacts.






REQUIREMENTS - DISEMBEDDED ARTEFACTS


  1. Your DEAD will include a discussion of two (2) disembedded artefacts.


  2. Include a discussion of the concept of "disembedded" artefacts and "homogenization." Use theInstructor's discussion of these terms to guide your discussion. Do not cut & paste Internet descriptions or definitions of "disembedded" or "homogenized."


  3. Include, in appendices, images, pictures or representations of your two (2) disembedded artefacts.









REQUIREMENTS - GENERAL




  1. Your DEAD cover page will include seven (7) items of information. Prepare a cover page that includes your name, student number, course number, course name, date of submission, Instructor’s name and title of your document. This earnsmarks.




  2. UseMicrosoft Word®to prepare this analysis. Other file formats will be ignored.


  3. Your assignment will have 1,500 words (minimum). Use the 'word count' feature ofMicrosoft Word®to calculate your words. Words earn marks.


  4. Use subheadings to organize your assignment content appropriately.Do notrun all of your paragraphs together into one long paragraph. In this assignment, you are demonstrating your ability to use paragraphs to separate different types of information. Do not use bullets to organize your information; use only prose This earnsmarks.


  5. Use the course textbook to apply concepts related to this assignment. Typically, you will use section 14.6 in the textbook to discuss standardized and localized marketing and related consumer behaviour. You may include other relevant information and concepts from the textbook. Include textbook citations (both "in-text" and full citations).


  6. Write an introspective conclusion about your own consumption of embedded and disembedded products. Your analysis may take several paragraphs that may include descriptions of your preferences for either standardized or localized consumption. The introspective conclusion will discuss patterns of your consumer behaviour.


  7. Use the spell check feature ofMicrosoft Word®and complete a spelling and grammar check before submitting your file. Use professional language suitable for the automotive industry. There aremarksfor communication skills in the evaluation.
You earn marks with correct spelling, proper grammar and punctuation in your DEAD.


  8. Use a sans-serif font (Arial, Verdana or Tahoma) no larger than font size 12.


  9. Citations, appendices and discussion must be included in the same file.































Disembedded Artefacts






    1. Contains discussion of two (2) disembedded artefacts.




    2. Explainswhyeach artefact is a "disembedded" artefact



    3. Discusses the relationship between homogenization and "disembedded" artefacts





4



Embedded Artefacts






    1. Contains discussion of two (2) embedded artefacts.




    2. Explainswhyeach artefact is an "embedded" artefact



    3. Discusses the relationship between heterogenization and "embedded" artefacts





2



Consumer Behaviour - Textbook - Disembedded Artefacts






    1. Integrates and applies concepts derived from the course textbook


    2. Incorporates an 'in-text' citation (at least (1) one) from the textbook and related full citation in a List of References, including page numbers







2



Consumer Behaviour - Textbook - Embedded Artefacts






    1. Integrates and applies concepts derived from the course textbook


    2. Incorporates an 'in-text' citation (at least (1) one) from the textbook and related full citation in a List of References, including page numbers







2

Appendices






    1. Contains containsfour (4) appendices



    2. Contains two (2) appendices featuring images, pictures or representations of each of the disembedded artefacts


    3. Contains two (2) appendices featuring images, pictures or representations of each of the embedded artefacts





4



Document - Professional Language






    1. All paragraphs are spell checked; punctuation and grammar are spell-checked






    2. Written in prose (using paragraphs,notbullets)



    3. Uses subheadings to organize content and analyses


    4. Includes 1,500 words minimum; font size no larger than 12; loss of marks for each 100-word deficit or portion thereof





Mar 31, 2022
SOLUTION.PDF
SOLUTION.PDF

Get Answer To This Question

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here
Have files?