The Project BriefThe task is as follows: 2. Identify some businesses in an area, such as fast food, new software development, new products, or new technology.3. Carefully identify a group of firms...

Abstract
The paper researched on two companies using primary as well as secondary data and
performed a research on organizational structure, business strategies and growth of these
companies in their respective markets. Fixnetix has grown aggressively outperforming the
competitors however Xasax had failed as a result of global financial crises. One of the three
founders headed up market data for a tier one bank in London and noticed how expensive and
laborious managing the tasks in house was to deliver fast service to bank customers. The
primarily secret of the vision of Fixnetix is towards analyzing all the parts of existing technology
chain and towards employing the high level industry practices for implementing these solutions.
Introduction
The paper conducts an analysis of two companies FixNetix and Xasax. The paper would
research on these two companies using primary as well as secondary data and perform a research
on organizational structure, business strategies and growth of these companies in their respective
markets. The assignment would also perform comparative analysis of these two companies and
underline the winning strategies of these companies.
Fixnetix primarily provides outsourcing services for the ultra-low latency trading, market
data, hosting as well as infrastructure connectivity along with solution related to risk
management to the leading global investment banks, hedge funds as well as proprietary trading
groups. The company was incorporated in 2006 and has shown an aggressive growth trend since
then (About Fixnetix, 2013). The aggressive growth strategies of Fixnetix in highly recessed
financial sector would be a highly interesting case study to understand and analyze the strategies
and business model of the company. Xasax Corporation also provides proximity hosting/co-
location, market data, as well as order routing solutions for bankers, traders, hedge funds, as well
as financial service providers (Xasax Corporation Information, 2010). The company has been
highly dominant in the first three years of its operations however has failed significantly as the
result of global financial crises. Xasax would also form a very good case study to analyze and
understand how even well as well as growing companies fall as a result of failed strategies in the
falling markets.
The case study would use different methodologies for analyzing the two companies. It
takes the advantage of both primary as well as secondary research methodologies. In primary
research methodology, we will conduct interviews with the respective personnel to understand
the strategies and business of the companies in a better way. As a part of primary research I had
conducted interview of Karen Bertoli of Fixnetix Management to understand the business
process of the company in a better way.
Company Profiles
Fixnetix primarily provides outsourcing services for the ultra-low latency trading, market
data, hosting as well as infrastructure connectivity along with solution related to risk
management to the leading global investment banks, hedge funds as well as proprietary trading
groups. The company is lead by the three highly experienced players in the financial industry i.e.
Hugh Hughes (Chief Executive Officer), Paul Ellis, (Director of Sales) along with Al Moore
(Head of the Business Development). The extensive combined experience of the management in
the...