The product launch positively affected Facebook growth increasing their fan base by 157,000 fans (22 per cent uplift) and gaining 46,000 new likes and 15,000 comments. This ubiquity, defined phases,...

The product launch positively affected Facebook growth increasing their fan base by 157,000 fans (22 per cent uplift) and gaining 46,000 new likes and 15,000 comments. This ubiquity, defined phases, and approach to content generation and distribution would give us an engaging platform that would endure for the length of the campaign.