Chapter 2 © 2016 Pearson Education Australia Principles of Economics (Econ 1008)VV Topic 2 Demand and Supply Dr Vandana Arya Dr Kesten Green © 2016 Pearson Education Australia Last Week Define...

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Answer To: Chapter 2 © 2016 Pearson Education Australia Principles of Economics (Econ 1008)VV Topic 2 Demand...

Soma answered on Sep 14 2020
158 Votes
Introduction:
The article written by BENJAMIN ZHANG and published in Business Insider on June 5, 2018 in the context of air travel market has elucidates us about the future of ait travel market in the near term. After experiencing an era of phenomenal profit growth during the last few years, airline industry is expected to observe a downturn soon. This is because the price of fuel is risi
ng at an accelerating pace. As a result, the price of air travel is predicted to rise soon and the consumers will end up with paying higher prices. The CEOs of the airline industry across the world are warning about this future consequence. (ZHANG, 2018)
Q1 (a).
The effects of rising fuel price on airline industry can be analysed with the help of fundamental demand supply model.
The effect of rise in oil price on air travel: demand -supply model
Oil is the key expense for airline industry to operate their business. Fuel actually represent approximately 25% of the operating expense. Thus, the volatility of oil price has a significant implication on the air travel market. Airlines will feel the economic pain due to skyrocketing fuel price- the price per barrel has surged nearly 57% over the past year. The rise in input price will have an adverse impact on the supply of air travel. The consumers will be affected by paying higher price. (Morrison, 2010)
The key assumption of the model is that the other factors that affects the demand for air travel remains the same. If the factors affecting the demand side of air travel also change then the final outcome will be ambiguous and difficult to predict. So the model has assumed all other factors like the price of substitute travels, income of the population or size of the population remain as same. There is no change in the demand curve – it remains same as before. The supply curve only shifts to the left.
SS’
B
Price of air travel
SS
P2
P1
A
DD
Q1
Q2
Quantity demanded
DD and SS are the original demand and supply curve. Before the rise of fuel price, the airline market was in equilibrium at the point A with a price level P1 and the quantity Q1. Due to higher price of fuel, the supply curve shifts upwards from SS to SS’. The new market equilibrium occurs at point B where the equilibrium price has increased from P1 to P2 and the equilibrium quantity falls from Q1 to Q2.
Let us now explain how the equilibrating process actually takes place. As the supply has reduced and the supply curve shifts from SS to SS’, at price P1 shortage occurs in the market. The demand supply imbalance has caused an upward movement along the demand curve. The market will again come to a new equilibrium at point B with a higher equilibrium price and lower quantity demanded.
Q1 (b).
If the consumers expect that the price will go up in future then the current demand will increase. It will affect the demand curve not the supply curve. According to the demand theory of economics, future price of the good is one of the key determinants of present demand. As the air travellers expect the price to surge in near future, a growing number of leisure travellers will plan accordingly and advance their journey date. The airline market will observe an increase in the current demand. Business travellers have limited choice to plan the trip but the vacationers has the flexibility to change their journey. The demand supply model assumes that all other factors that affect the demand for air travel will remain the same. A simultaneous change in many demand changing factors will make it difficult to predict the exact outcome of equilibrium price and quantity. Thus, we are assuming that consumers expectations about the price only change- they predict the price is going to go up, all other factors remain constant.

Price of air travel
SS
B
P2
P1
A
DD’
DD
Q2
Q1
Quantity demanded
Airline market is currently at equilibrium at point A with a...
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