The patterns of consumer behaviour in India are diverse. Discuss. 3. Describe the initiatives that Hindustan Unilever Limited has taken to study shopper behaviour in India? How, in your opinion, such...

The patterns of consumer behaviour in India are diverse. Discuss. 3. Describe the initiatives that Hindustan Unilever Limited has taken to study shopper behaviour in India? How, in your opinion, such corporate initiatives to study consumer behaviour will help retailers and customers?