The owner of a restaurant in Bloomington, Indianna, has recorded sales data for the past 10 years. He has also recorded data on potentially relevant variables. The following table gives data on sales and other potentially relevant variables for that particular restaurant.
Sales (thousands of dollars)
Year
Population
Advertising (thousands of dollars)
Previous advertising (thousands of dollars)
$15713
1
102558
$20
$30
$12937
2
101792
$15
$12872
3
104347
$25
$16227
4
106180
$15388
5
106562
$13180
6
105209
$17199
7
109185
$35
$20674
8
109976
$40
$20350
9
110659
$14444
10
111844
Consider the model:salest=0+1t +2popt+3advt+4advt-1+t
where salest= sales in year t,
popt= size of the population residing within 10 kilometres of the restaurant,
advt= advertising expenditures in year t, and
advt-1= advertising expenditures in the previous year.
Based on the sample data, a regression analysis was performed and the results are shown below.
SUMMARY OUTPUT
Regression Statistics
Multiple R
0,994630788
R Square
0,989290405
Adjusted R Square
0,980722728
Standard Error
393,1191142
Observations
ANOVA
df
SS
MS
F
Significance F
Regression
71378769,21
17844692,3
115,4677605
4,12255E-05
Residual
772713,1899
154542,638
Total
72151482,4
Coefficients
t Stat
P-value
Lower 95%
Upper 95%
Intercept
24799,62737
17008,82164
1,458045001
0,204627778
-18922,94058
68522,19531
318,9594603
178,6691756
1,785195791
0,134293268
-140,3242772
778,2431977
-0,20186378
0,172483261
-1,17033838
0,294606217
-0,645246117
0,241518557
Advertising
134,947818
19,58889716
6,888995176
0,000986635
84,59295482
185,3026813
Previous_Advertising
295,5352939
19,53921967
15,12523524
2,2891E-05
245,3081307
345,762457
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