The owner of a restaurant in Bloomington, Indianna, has recorded sales data for the past 10 years. He has also recorded data on potentially relevant variables. The following table gives data on sales...


The owner of a restaurant in Bloomington, Indianna, has recorded sales data for the past 10 years. He has also recorded data on potentially relevant variables. The following table gives data on sales and other potentially relevant variables for that particular restaurant.






















































































Sales (thousands of dollars)




Year




Population




Advertising (thousands of dollars)




Previous advertising (thousands of dollars)



$15713



1



102558



$20



$30



$12937



2



101792



$15



$20



$12872



3



104347



$25



$15



$16227



4



106180



$30



$25



$15388



5



106562



$15



$30



$13180



6



105209



$25



$15



$17199



7



109185



$35



$25



$20674



8



109976



$40



$35



$20350



9



110659



$20



$40



$14444



10



111844



$25



$20







Consider the model:
salest
=


0


+


1

t +


2

popt
+


3

advt
+


4

advt-1
+


t


where salest
= sales in year t,


           popt
= size of the population residing within 10 kilometres of the restaurant,


           advt
= advertising expenditures in year t, and


           advt-1
= advertising expenditures in the previous year.



Based on the sample data, a regression analysis was performed and the results are shown below.



































































































































































































SUMMARY OUTPUT




Regression Statistics



Multiple R



0,994630788



R Square



0,989290405



Adjusted R Square



0,980722728



Standard Error



393,1191142



Observations



10



ANOVA








df




SS




MS




F




Significance F



Regression



4



71378769,21



17844692,3



115,4677605



4,12255E-05



Residual



5



772713,1899



154542,638



Total



9



72151482,4














Coefficients




Standard Error




t Stat




P-value




Lower 95%




Upper 95%



Intercept



24799,62737



17008,82164



1,458045001



0,204627778



-18922,94058



68522,19531



Year



318,9594603



178,6691756



1,785195791



0,134293268



-140,3242772



778,2431977



Population



-0,20186378



0,172483261



-1,17033838



0,294606217



-0,645246117



0,241518557



Advertising



134,947818



19,58889716



6,888995176



0,000986635



84,59295482



185,3026813



Previous_Advertising



295,5352939



19,53921967



15,12523524



2,2891E-05



245,3081307



345,762457





You are required to answer the following questions:



  1. Estimate the sample regression equation.

  2. What proportion of variation in annual sales is explained by variation in year, population size, advertising expenditure for current year and advertising expenditure for previous year?

  3. Construct a 99% confidence interval for From this confidence interval, can you conclude that previous year advertising expenditure influence current year sales?

  4. Test at 5% level of significance the hypothesis that year, population size, advertising expenditure for current year and advertising expenditure for previous year jointly influence annual sales.

Jun 05, 2022
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