The overall marketing objectives, where you believe opportunities for promotion lay and the type of promotion you plan on implementing, and how it relates back to marketing objectives.
Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 1 of 47 Learner Assessment Pack Promote Products and Services BSBMKG413 Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 2 of 47 Learner Assessment Pack Precision Group (Australia) Pty Ltd 44 Bergin Rd, Ferny Grove, QLD, 4055 Email:
[email protected] Website: www.precisiongroup.com.au © Precision Group (Australia) Pty Ltd BSBMKG413 Promote Products and Services Content in the Assessment Pack has been reproduced with kind permission from material produced and owned by the Department of Education, Training and the Arts. Overseas Student Information If you are an overseas student and you have a problem with your school or college that you haven’t been able to fix, the Overseas Students Ombudsman might be able to help. The Ombudsman is a free complaint investigation service, available to people on student visas who are studying with private providers. You can read more about what the Ombudsman does, or make a complaint online, by visiting oso.gov.au. Copyright Notice No part of this book may be reproduced in any form or by any means, electronic or mechanical , including photocopying or recording, or by an information retrieval system without written permission from Precision Group (Australia) Pty Ltd. Legal action may be taken against any person who infringes their copyright through unauthorised copying. These terms are subject to the conditions prescribed under the Australian Copyright Act 1968. http://www.precisiongroup.com.au/ http://www.copyright.com.au/ Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 3 of 47 Copying for Educational Purposes The Australian Copyright Act 1968 allows 10% of this book to be copied by any educational institute for educational purposes, provided that the insti tute (or the body that administers it) has given a remuneration notice to the Copyright Agency Limited (CAL) under the Act. For more information, email info@copyright. com.au or visit http://www.copyright.com.au for other contact details. Di sc lai m er Precision Group has made a great effort to ensure that this material is free from error or omissions. However, you should conduct your own enquiries and seek professional advice before relying on any fact, statement or matter contained in this book. Precision Group (Australia) Pty Ltd is not responsible for any injury, loss or damage as a result of material included or omitted from this material. Information in this course material is current at the time of publication. mailto:
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[email protected] Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 71 of 47 Table of Contents Learner Assessment Pack 73 Assessment Delivery Learner Information Steps for Learner Assessment Agreement 77 Assessment Tasks Context Assessor Feedback 97 Recording Record of Assessment Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 72 of 47 Learner Assessment Pack Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 73 of 47 Learner Assessment Pack Learner Assessment Pack Assessment Delivery Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 74 of 47 Learner Information Each Learner Assessment Pack is made up of three parts: Assessment Delivery Learner Information Steps for Learners Assessment Agreement Assessment Tasks Context Assessor Feedback Recording Record of Assessment Before you commence your Assessment, ensure that you have good knowledge of the subject, have thoroughly read your Learner Resource, and clearly understand the Assessment requirements and the expectations of the Assessor. You may be required to demonstrate knowledge and skills which may be difficult for the Assessor to witness. If so, an Evidence Record is supplied which will allow the knowledge or skill to be verified by at least one third party, and preferably two or more. These witnesses would usually be current or recent supervisors or your Assessor. Explanations are given for each Task. If you have any questions, consult with your Assessor. To contextualise this Assessment to your industry, you must complete a few additional tasks based on your employer ’s industry. These will be provided by your Assessor. The assessment tasks may be answered using your business, the simulated business or a mixture of both as instructed by your Assessor. Records must be kept of all aspects of the Assessment in your Learner Pack. The record of assessment is a legal document and must be signed, dated, and a copy stored as required by your Registered Training Organisation (RTO). Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email:
[email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG413 Promote products and services Version 1.1 Approved date: 30 July 2020 Review Date: 30 July 2022 Approved by CEO Page 75 of 47 Learner Assessment Pack Steps for Learners 1. Receive your Learner Assessment Pack and discuss with your Assessor the expectations of this Assessment. You may also need to supply contact details of one or two work referees who can confirm your skills in the industry. Discuss with your Assessor if you intend to undertake the tasks based on your employing organisation or using the simulated business, Bounce Fitness or a mix of both.