The opening vignette on Washington Mutual indicates that, as the Washington Mutual experience shows, successful marketers are the ones that fully ________. a. understand promotional strategy b....

The opening vignette on Washington Mutual indicates that, as the Washington Mutual experience shows, successful marketers are the ones that fully ________.

a. understand promotional strategy

b. diversify their product line

c. divorce themselves from a production mentality

d. satisfy their customers

e. understand the sales concept