The objective of this assignment is to research a firm using information it provides in its annual report and to determine if the report contains enough information to make an informed decision about...

Tesla
Description of the business activities
The business model and activities of Tesla is based on three separate approaches which are selling, servicing and charging its electric vehicles. Tesla business model is to operate based on a direct-to-consumer model of selling its cars directly to the consumers. It does not allow any intermediaries like dealership and offers own charging station network (Daniel Pereira, 2021). Elon Musk is the CEO of the company. Apart from this the company is divided into three business models which are auto-maker, hardware supplier and a tech company. Tesla cars are manufacturers of fully electric vehicles and adheres to the latest safety and vehicle emissions, technological advancements and shifts the customer experiences. The mission of the company is to emphasize and accelerate the advent of sustainable transport by launching innovative mass electric cars in the market. This is the major activity and backbone of Tesla business model. Tesla not only constructs electric vehicles which can run better, much more efficiently and with ease but varied types of scalable energy generation and storage products. Tesla’s sustainable energy ecosystem and energy solution are Solar Roofs, Powerpacks and powerwalls. These solutions provide the users to utilize the renewable energy for storage, generation and consumption. The main business activities of Tesla are to manufacture cars which will stop relying on fossil fuels and transform itself to a zero-emission future (Tesla, 2021).
General business strategy
The general business strategy of Tesla is to focus itself on direct sales of its cars to the customers. All the retail outlets of Tesla are the subsidiary of the company. The mission of Tesla is to accelerate the world with sustainable energy. Tesla innovated its vehicles in the automobile industry with a niche differentiator through which it was able to offer luxury electric vehicles which challenged many car companies globally. The two models of Tesla which made a difference in the automobile industry were Model S and Model X. Since then, Tesla’s business strategy was transformed from niche business strategy to broad differentiator business strategy by installation of lithium battery in its cars and purchase of Solar City company. Since 2015, Tesla invested in automation and research which now became an asset in 2018-19 due to its long...