The media environment has been changed by smartphones and various social media platforms however, legacy media still have a role in advertising communications. As a media strategist, you are aware of...

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Media Recommendations for the Campaign:
In this fast paced competitive world, the media environment might have changed and the flow of information may have become faster, but still legacy or traditional media is still alive. This is because many still believe legacy media as a trusted source of information. The information provided is more factual, accurate and in-depth. When it comes to the news, there is no substitute for a factual, balanced story. In today’s social media most of the news or the information is fake and hence the quality of the same cannot be ascertained. These days, media strategies are frequently used in advertising campaigns to increase brand awareness and interest in a company's products or services.

My client here is dealing with food and hence the consumers cannot be taken for granted as it is directly linked with our physiology and health. That is the reason proper analysis needs to be done proactively to...