The marketing director of a national car parts retail company wants to keep the 20 district managers across the country informed about marketing initiatives and experiences within the company. This...

The
marketing director of a national car parts retail company wants to keep the 20
district managers across the country informed about marketing initiatives and
experiences within the company. This information ranges from technical
marketing strategies to simple stories about successful marketing experiences
within the company. One or two pieces of information are communicated each week
and the marketing director wants to communicate this information as quickly and
cost-efficiently as possible. If you had to choose just one specific medium and
form of communication within that medium, which would you choose? Justify your
choice. You may assume that this company can communicate with district managers
in any way currently available to organisations in your country.

Jul 19, 2022
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