The Leon Burnit Ad Agency is trying to determine a TV advertising schedule for a client. The client has three goals (listed here in descending order of importance) concerning whom it wants its ads to...

The Leon Burnit Ad Agency is trying to determine a TV advertising schedule for a client. The client has three goals (listed here in descending order of importance) concerning whom it wants its ads to be seen by:

Burnit can purchase several types of TV ads: ads shown on live sports shows, on game shows, on news shows, on sitcoms, on dramas, and on soap operas. At most $700,000 total can be spent on ads. The advertising costs and potential audiences (in millions of viewers) of a 1-minute ad of each type are shown in Table 9.1. As a matter of policy, the client requires that at least 2 ads each be placed on sports shows, on news shows, and on dramas. Also, it requires that no more than 10 ads be placed on any single type of show. Burnit wants to find the advertising plan that best meets its client’s goals.

Objective To use goal programming to meet the company’s goals of reaching various target audiences as much as possible, while staying within an advertising budget.