The leadership of your organization or client wants your opinion. Your primary market is experiencing rapid GDP growth with low inflation, high employment, and modest interest rates. How might this information influence your strategic communication efforts?
You work in strategic communication for an international hotel brand. What are the economic indicators that you would pay attention to for your industry? Why? Now change things and assume you work for an office supplies retailer with locations around the United States. What economic indicators would you pay attention to? Why?
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