The iast executive interviewed by Moss is Jeffrey Dunn of Coca Cola, who eventually, lost his job as the company's president and chief operating officer because he made an effort to curtail the sales...

The iast executive interviewed by Moss is Jeffrey Dunn of Coca Cola, who eventually, lost his job as the company's president and chief operating officer because he made an effort to curtail the sales of soft drinks in the public schools. At the close of the article we leam that Dunn has tried to pay his "kannic debt" by promoting baby carrots as a healthy snack, now marketed with the slogan, "Eat 'Em Like Junk Food." Does a shift from junk food to healthier items solve the larger problems suggested by Moss's article? Does the new slogan really help to change the cuJture of consumption created by junk food marketers? Will Dunn's initiative bring about a change in the system itselP