The hotel and event industry has experienced a significant increase in brand expansion as travellers seek new personalised and authentic experiences. The challenge for the industry is to establish a...

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Four Seasons
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Table of contents
Introduction-------------------------------------------------------------------------------3
Technology--------------------------------------------------------------------------------4
Creating a digital experience on the web-------------------------------------------5
Strategic Priority------------------------------------------------------------------------6
Environment Sustainability-----------------------------------------------------------7
Guest participation and satisfaction------------------------------------------------8
Operational Efficiencies of Four Seasons------------------------------------------9
Global Citizen---------------------------------------------------------------------------10
Conclusion-------------------------------------------------------------------------------11
References--------------------------------------------------------------------------------12
Introduction
The year of 2018 has been historic in the new builds of the world. The revival of the 2 historic milestones and the change of one of the best hotels in the world, Four Seasons Hotel and Resorts which is the world’s chief Luxury Company in the hospitality sector. It entered the year 2018 with a extraordinary list of openings which included the first ever stand-alone project of the group of hotels. J.Allen.Smith who is the president and the CEO of the company said “Our singular focus is on luxury lifestyle, encompassing Four Seasons hotels and resorts, and increasingly, Four Seasons Private Residences”. He also added that “For decades, Four Seasons has been synonymous with the highest standards of quality and service for luxury travellers, many of whom have now chosen to ultimately live at Four Seasons. We are now committing even greater resources to this priority.”The Luxury Traveller Technology Survey which is conducted and commissioned by the Four Seasons in agreement and compilation with the Luxury market research and brand insights came to a result as to how customers felt that the technology should blend in seamlessly into the customer experience and how the preference of the customers have changed in the recent years.
The luxury category of hospitality sector consists of wide variety of products and services expansion which includes restaurants, liquor, furniture, spirits and apparels. The USA has seen tremendous expansion in the recent years. According to the reports, the luxury market segment was approximately $1.2 trillion in the year 2009 which has grown over 100% in all these years. According to survey, now China is poised as the destination for the most luxurious destination for the products and services. According to McKinsey which is one of the biggest consulting firms in the world, China’s growing love for luxury reports that China is on the verge of reaching approximately 80 billion which is approximately 20% of the world’s luxury market.
Technology
The Digital Age in Luxury: Digital age has taken flight in the backdrop with a recovering global luxury sector and a clever turned in customer by revolutionising the traditional marketing and customer engagement and involving the user experience as one of the major criteria’s in defining the services. The revolution is led by the luxury customer
Conferring to the data, approximately 57% of the wealthy people who live lavish lives and tend to be technology focus prefer to have the newest devices and also be in the knowhow of what is the latest in the technology field. The global average for technology addicts is approximately 18%. Hence the welathy account to being more technology addict. Another survey conducted an analysis that approximately 73% of all the wealthy are currently active on the social media websites such as Facebook, Instagram and Twitter. The usage of Twitter has increased more than 400% in the last decade and is considered to increase multiple times
Today the consumers are technologically savvy and demand accurate, timely and engaging the customers. There are multiple review websites such as TripAdvisors, yelp, ActiveHotels, Agoda and Ctrip where the individuals have more influence than the companies. Approximately 33% of the Four seasons guests around the globe are from the TripAdvisor and rate the website as very influential. The new four Seasons website is bringing those evaluations to...