ASSESSMENT 1. RESEARCH ANALYSIS (Individual XXXXXXXXXX% Prescribed Textbook: Thompson A., Peteraf M, Gamble J., Strickland A, Crafting and Executing Strategy: the quest for competitive advantage,...

The first assessment relates to the second one


ASSESSMENT 1. RESEARCH ANALYSIS (Individual). 20% Prescribed Textbook: Thompson A., Peteraf M, Gamble J., Strickland A, Crafting and Executing Strategy: the quest for competitive advantage, concepts and cases 21th edition. McGraw-Hill, 2018. Graduate Capabilities: Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information c) Effective communication using known and yet to be developed tools in many contexts. 2. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. b) Understanding how to initiate and develop new ideas c) Planning and organising self and others d) Decision making Submission Date: Week 5 (12 August 2019@11:59pm) Please Note: Assessments 1 and 2 as elements of one integrated strategic research analysis Select one company list below – this company will be used in assignments 1 and 2. 1. Gloria Jean’s – Australia 2. Genesis (cars) - Global 3. Malaysian Airlines - Global 4. Austal Ships 5. Myer – Australia 6. Aldi – Australia 7. BHP – Australia 8. Bunning’s Home Improvement – Britain: 9. Metcash - Australia 10. Audi (cars) – Global 11. Jollibee Foods Corporation 12. Lenovo Group Limited 13. Tata Group 14. Adani Australia 15. Adani Group (India) 16. Alibaba Group Holding Limited 17. Air China The cases entail a mix of US, Asian, Australian and European companies. Some are related to illustration cases in your text. The analysis provides basic information on the strategic environmental context which should be used as input for Assignment 2. The relevant research questions for each company are addressed in Assignment 2. So check the relevant research questions for your selected company before starting assignment one. Based on the company chosen for assignments 1 & 2, students need to formulate a business analysis of the company. This will entail completing the Workbook (see VU Collaborate). The different sections involve the following areas of analysis covered in the first part of the course. (At least 10 references required for assessment) The worksheets will address a Business Overview and one of the following analyses, and a summary with emerging issues., 1. PESTEL 2. SWOT analysis 3. PORTER Five Force Analysis 4. Industry Supply (value) Chain The external analysis provides basic information on the strategic environmental context which should be used as input for Assignment 2. THE WORKBOOK IS TO BE SUBMITTED AS ONE COMPLETE DOCUMENT IN WORD WORKSHEET 1: Over view of the Business Vision Mission Annual turnover and net profit for the last five years Total FTE staff Geographic operations scope - Operating in one nation or multiple nations Nature of the industry that the business operates in Main competitors Others contextual factors researched to support general knowledge of business Worksheet 2: External Environment PESTEL analysis Economic Factors (E.g. state of the local economy, levels of disposable income, job growth and unemployment, inflation, interest rates). Political/Legal Factors (E.g. proposed or potential law changes, potential for government change, employment law, industry specific legislation). Socio-cultural Factors (E.g. age consumer attitudes, media reporting of industry, fads, consumer buying patterns). Technological Factors (E.g. rate of technological change, future raw material availability, raw material cost, technological developments in related areas, product life cycles). Global Factors (E.g overseas trends in the industry, overseas trends in similar markets, external global economic events). Demographic Factors (E.g. lifestyle changes, population shifts, education levels, diversity). Worksheet 3: Identifying Opportunities and Threats Translate your notes from the above brainstorming exercise into the following table. Be specific and identify particular factors. Factor Opportunity (O) or Threat (T) Why? Impact? High, Medium or Low Source of further information? Eg ageing population (Demographic) Opportunity Threat · Opportunity: ageing population is increasingly active, they’re living longer, many are interested in exercise and healthy life-styles · Threat: Are there as many ‘young’ people interested in joining a gym? · High · Low · Government reports on healthy life-styles · Official statistics on population trends Worksheet 4: Internal Analysis: strength and weakness assessment test Strengths Why is this a strength? Weaknesses Why is this a weakness? Strong brand Instantly recognisable and trusted in the market Unfamiliar with specific gym industry Could be difficult to compete with more knowledgeable competitors Worksheet 5: Integrated SWOT Analysis Strengths (include from internal analysis) Weaknesses (include from internal analysis) Opportunities (include from external analysis) [How do we use these strengths to generate opportunities) [How do we address the weaknesses so that I can support opportunities?] Threats include from external analysis) (How do we use these strengths to reduce the likelihood and impact of these threats?] [How do we address the weaknesses that will mimise these threats?] Worksheet 6: Industry Environment: 5 force analysis WORK SHEET 7 – OFFER COMMENTS ON YOUR ASSESSMENT THREAT OF NEW ENTRANTS THREAT OF SUBSTITUTES SUPPLIER BARGAINING POWER BUYER BARGAINING POWER COMPETITIVE RIVALRY Worksheet 7: Assessing Competitive Dynamics On each scale, place a circle around the number you consider as the closest position to the two extreme position labels for each scale For example: - If you consider in item 1 that there are ‘no barriers’ or almost ‘no barriers’, then circle number 1 or2 . Alternatively if you consider that it is ‘virtually impossible to enter’ or almost ’virtually impossible to enter’ then circle 6 or 7. If you consider it is somewhere in between these extremes circle 3 or 4 or 5. Just circle one number per scale 1. Ease of entry of new firms into industry No barriers 1 2 3 4 5 6 7 Virtually impossible to enter 2. Intensity of competition among firms Extremely competitive 1 2 3 4 5 6 7 Almost no competition 3. Degree of product substitutability Many substitutes available 1 2 3 4 5 6 7 No substitutes available 4. Degree of dependency on complimentary or supporting products and services Many substitutes available 1 2 3 4 5 6 7 No substitutes available 5. Degree of bargaining power buyers and customers possess Buyers dictate terms 1 2 3 4 5 6 7 Selling firms dictate terms 6. Degree of bargaining power suppliers and vendors possess Suppliers dictate terms 1 2 3 4 5 6 7 Purchasing firms dictate terms 7. Degree of technological sophistication in industry High level technology 1 2 3 4 5 6 7 Very low-level technology 8. Rate of innovation in industry Rapid innovation 1 2 3 4 5 6 7 Almost no innovation WORKSHEET 8: Industry Supply Chain Illustrate and demonstrate the adding of value at each stage WORKSHEET 9; Summary and Emerging issues for the business Summarise the implications of the analysis and detail the emerging issues for the business _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ STRATEGY WORKBOOK BMO6511 Strategic Management & Business Policy Research Business ………………………………………. Student ……………………………….. id …………………………….. Chosen Analysis: PESTEL □ SWOT □ Porter 5 FORCES □ Industry Supply Chain □ ASSESSMENT ONE STRATEGY WORKBOOK BMO6511 Strategic Management & Business Policy THREAT OF NEW ENTRANTS BUYERS’ BARGAINING POWER SUPPLIERS’ BARGAINING POWER SUBSTITUTES AND COMPLEMENTS COMPETITIVE RIVALRY 19