The final project for this course is the creation of an analysis of product introduction. The final product represents an authentic demonstration of competency because it will focus on how to account...

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Answered Same DayNov 22, 2019QSO 600

Answer To: The final project for this course is the creation of an analysis of product introduction. The final...

David answered on Dec 27 2019
150 Votes
Apple – Overview
Milestone 1
Course Name
Date
RUNNING HEAD: APPLE-OVERVIEW        1
Apple – Overview
Introduction
Apple Inc is one of the biggest technological company which designs, manufactures a
nd markets different technology products which includes mobile devices, mobile communication devices, media devices, personal computers, music players and related software, services and accessories as well as third party application solutions. It is one of the biggest companies of the world with the reported revenue of around $215639 million. Apple’s product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, Apple TV. It also includes different software which are iOS, macOS, watchOS and tvOS operating systems, iCloud, Apple Pay and a variety of accessory, service and support offerings. Apple also sells and delivers digital content and applications through the iTunes Store, App Store, Mac App Store, TV App Store, iBooks Store and Apple Music. (10-K report, 2016)
The company has been able to mark its existence and has been able to achieve formidable competitive advantage through different techniques it follows to be a market leader/ The company has been following horizontal as well as vertical integration . There are different devices which provides horizontal as well as vertical integration which includes the digital media devices communication, computing and mobile communications. With the help of the mobiles and other devices the company is able to facilitate horizontal integration. The company also provides wide range of associated products which helps in facilitating vertical integration. The company has a wide range of hardware, software, content, services and also retails its products which are the key elements in creating vertical integration. The software and the content which is developed by the company also helps in attaining competitive edge. Because of its content and the software advantage, the consumer becomes so dependent on the...
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