LEVEL 7 ASSIGNMENT SPECIFICATION Programme: MBA Module Level: 7 Module: International Business Module code: SBLC7015 Contribution to Overall Module Assessment (%): 100% Assignment No(s): 1 of 1...

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The file with the title executive summary contains details of my initial work on Karex condom manufacturer.


LEVEL 7 ASSIGNMENT SPECIFICATION Programme: MBA Module Level: 7 Module: International Business Module code: SBLC7015 Contribution to Overall Module Assessment (%): 100% Assignment No(s): 1 of 1 Assignment Title(s): Strategies for analysing and engaging with foreign markets. Lecturer: Dr Vincent Wee Eng Kim Internal Verifier: Hand Out Date: Submission deadline: Feedback deadline: 25th March 2021 Referencing: In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication). Disclosure: Please include the following statement on the title page of the submitted assignment, followed by your name: I declare that this assignment is all my own work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited. All assignments must be submitted to Turnitin unless otherwise instructed by the Lecturer. Note: the Turnitin version is the primary submission and acts as a receipt for the student. Late submission of the electronic version of the assignment will result in a late penalty mark. Penalties for late submission: Up to oneweek late, maximum mark of 50%. Over one week late, Refer. Only the UWTSD Extenuating Circumstances Panel may grant an extension. YES X NO Learning Outcomes tested (from module descriptor) Assessment Criteria - To achieve each outcome a student must demonstrate the ability to: 1. Critically analyse and evaluate the theories, concepts and contexts which frame the international institutional trade and multi-national investment environment including political, economic, social, technological and environmental factors · Demonstrate a critical analysis of theories, concepts, tools and frameworks that underpin the process of analysing foreign markets prior to deciding those that are chosen for entry. 2. Analyse and critically evaluate the modes of engagement, key decision and strategy frameworks applied within international markets and the interconnectedness between these and the economic, legal, governmental, political, regulatory, cultural and other environments in which international companies operate; · A critical analysis of the opportunities and challenges presented to firms operating in an international business environment including the relevant management decision criteria to successfully exploit such opportunities and mitigate any potential risks. TASK DESCRIPTION– ASSIGNMENT (100%) BACKGROUND / INTRODUCTION Through the application of relevant international business tools and frameworks, this assignment requires students to analyse critically the process that companies go through in researching, entering and engaging with foreign markets. Students should comment upon any potential practical, international or cross-cultural risks or opportunities involved. TASKS You are required to; 1. Select a business organisation of your choice that is already involved in a foreign market or is contemplating on entering a foreign market. Any Sector, any industry easy to access information. 2. The selected business organisation must be agreed with your lecturer 3. Critically evaluate through the use of relevant business tools and frameworks the suitability of the foreign market selected 5 forces, stakeholder analysis, Swot, Diamond model by Porter 4. Analyse any actual or potential risks in the foreign market selected based on the current Digital Transformation within the global market. Eg. Current pandemic. More business trying to exploit to technology Justify the model you chosen, why you go India. 5. Critically analyse the mode of entry utilised/or to be utilised by the chosen company to suitably realise the opportunities available and overcome the risks in the foreign market selected. Suggest mode of entry, justify your choice Identify opportunities and threats (risks) 6. Critically analyse relevant management responses that have been undertaken by the selected company to realise the opportunities offered in the market selected (including the management of its human resources; operational function; marketing and cross-cultural issues). Design strategy after id threat at section 5. Business strategy, product strategy, pricing, HR, cross-culture analysis of the market/country Id the threats and how are you going to overcome Who competitor, how to do better than them to let customer choose you HR - HR strategy,Staffing,
Training and development, Compensation,
Expatriates,
Performance appraisal,
Labour relations,
Operations,
Manufacturing, Logistics, Outsourcing Marketing – Mix, Product/Services,
Pricing,
Distribution (Place), Promotion(IMC),People, Process, Physical Evidence Cultural - Cultural issues,O/T,Elements/Characteristics Competitive analysis - Who?
How big?
What products/services? What is THEIR advantage?
What's different about them?
Direct? Indirect? 7. Please suggest practical and justified recommendations about how the company selected can achieve/or could achieve competitive advantage in the market selected. 8. Prepare an academic report using the structure below; · Title Page · Table of Contents · Executive summary-Not more than 200 words (does not count towards the overall word count) · Introduction · Literature review · Discussion and analysis · Conclusions · Recommendations · References · Bibliography · Appendix-use sparingly LENGTH REQUIRED 3000 words +/- 10%. Any deviation from this will be penalised. FORMATTING AND LAYOUT Please note the following when completing your written assignment: 1. Writing: Written in English in an appropriate business/academic style 1. Focus: Focus only on the tasks set in the assignment. 1. Length: 3000 words maximum 1. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered. 1. Document format: Report (Please do not write in the first or second person). 1. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided. 1. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive. The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style. marking criteria and Student FEEDBACK – ASSIGNMENT(100%) This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers use a similar format to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement. Common Assessment Criteria Applied Marks available Marks Awarded 1. Research-informed Literature Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions. A critical review of contemporary academic literature; the concepts and frameworks of international business related to foreign market analysis; choice of mode of entry and related management interventions from a range of academic sources; 25 2. Knowledge and Understanding of Subject Extent of knowledge and understanding of concepts and underlying principles associated with the discipline. The level of; demonstration of knowledge; the grasp of these concepts/theories or models and their use in relation to the case study and the foreign market selected; 25 3. Analysis Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence A critical analysis, evaluation and synthesis of the relevant concepts/frameworks of international business to the case study and foreign market selected; 20 4. Practical Application and Deployment Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems. Critical application of the relevant tools; frameworks and international business strategies to provide solutions to the potential challenges or take advantage of available opportunities for the case study selected; 20 5. Skills for Professional Practice Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation. Presentation and coherent structure of the assignment including referencing of sources as per the Harvard style of referencing; 10 TOTAL 100 Assessment Mark (Assessment marks are subject to ratification at the Exam Board. These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. ) Late Submission Penalties (tick if appropriate) % Up to 1 week late (50% Max) Over 1 week late (0%) GUIDANCE FOR Students IN THE COMPLETION OF TASKS NOTE: The guidance offered below is linked to the five common assessment criteria overleaf and specifically aligned to the “exceptional” outcome category to which we anticipate students aspire. 1. Research-informed Literature Your work must embed and be informed and supported by relevant and credible scholarly material that is accessible in the learned journals listed on the module schedule. You should refer to at least 25 such sources. Additionally, you should refer to text books, current news items and benchmark your organisation against other organisations to ensure your assignment is current and up-to-date. High-level referencing skills using the Harvard Method must be demonstrated throughout your work and all sources listed alphabetically within your bibliography. 1. Knowledge and Understanding of Subject Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. This means that within your work, you should provide evidence of your growing mastery in critical awareness of current challenges, new insights and the constant need for innovation within the field. Furthermore, a critical awareness of the ambiguities and limitations of knowledge and even understanding, should be considered and examples of such, illustrated within your work. 1. Analysis To be considered masters worthy, your work must contain evidence of analysis, evaluation and synthesis. This means not just describing “What!” but also justifying: Why? How? When? Who? Where? And at what cost! At all times, you must provide justification of your arguments and judgements. Evidence that you have reflected upon the ideas of others on matters occurring in the real world of business is crucial to you providing a reasoned and informed debate within your work. Your choice of methodologies to gather data and information must be rigorously defended. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments in the absence of complete data, since within the real world of work, we rarely have access to, or know all the information! Persuasive conclusions are especially necessary and must be derived from the content of your work – there should be no new information presented within your conclusion. Your work should aspire to resemble work which is of journal publishable quality. 1. Practical Application and Deployment It is essential that you rationalise how you
Answered 9 days AfterMar 09, 2021

Answer To: LEVEL 7 ASSIGNMENT SPECIFICATION Programme: MBA Module Level: 7 Module: International Business...

Nishtha answered on Mar 16 2021
142 Votes
INTERNATIONAL BUSINESS
Executive Summary
This report describes about Karex condom and its international business worldwide. The phase that businesses go through when studying, joining and communicating with international markets is critically examined in this report. It divided into five parts starting with introduction, literature review highlighting the frameworks, discussion and analysis, conclusion and recommendation. A substantial study has done to collect all the information to make this report. Karex is one of the oldest company and not every big competitor stays in the market. The company somehow maintained the good market share for a long time. This report reflects how it managed to make its business globally succe
ssful.
Table of Contents
Executive Summary    2
Introduction    4
Literature Review    4
Business Tool and Framework    5
Theoretical Framework    7
Mode of Entry    9
Analysis    10
Recommendation    10
Conclusion    11
References    12
Introduction
Karex is the largest condom manufacturer in the world, producing over 7 billion condoms each year and distributing them to over 155 countries. The firm provides condoms to some of the world's most well-known brands. Durex and ONE condoms are two examples, with the latter producing the contentious rendang and durian-flavoured condoms. The business, in addition to being a supplier, also sells condoms directly to consumers under the Carex brand. Apart from the consumer market, they also supply condoms in bulk to organisations such as the United Nations and the World Health Organisation to be used in prevention strategies of diseases such as HIV (World Health Organisation, 2019).
Goh Siang and Goh Leng Kian, brothers, formed the manufacturing business 30 years ago. Karex can trace its roots back to Goh Huang Chiat's rubber tree farm and warehouse in Muar, Johor. He was part of a wave of Chinese immigrants who come to Southeast Asia in hopes of good economic prospects in the late 1800s. He had no desire to work as a rubber tapper or run estates. He moved on to buy rubber, refine it and sell it to people,” Goh Miah Kiat explained.
He started a small miscellaneous shop on a rubber estate to barter rice, salt and other everyday necessities for rubber sheets, according to Forbes (Tan, 2020). The Chinese immigrant grew rich enough to send his sons to study in other countries. The global commodity crash of the mid-1980s followed soon after. Rubber manufacturers in Malaysia had to find new ways to keep their companies afloat.
Literature Review
There are actually no other drugs available both men and women that protect them from STIs, HIV, or pregnancy. Men's preventative tool is still the male condom. Synthetic non-latex condoms composite materials that have a longer life span, could be used with oil-based lubricants, that could be used by men with latex sensitivity/allergy are among the newer types of male condoms. Malaysia was very well for rubber products such as condoms and it has been exporting condoms to countries such as South Africa, Brazil, the United States and Germany (Birnbach et al. 2020). Thus, Karex utilise the strength of the country to produce range of quality condoms.
Karex Industries Sdn Bhd has also been manufacturing condoms for other companies on a contract basis for years, indicating that Karex has the skills and experience to survive. As discussed by Dasgupta and Jain (2019), China is already importing huge quantities of condoms from Japan, Taiwan and other countries. Furthermore, research shows that Chinese consumers believe imported condoms are of higher quality than domestic condoms. As a result, Karex's condom would be thought to be of higher quality or superior to the ones, which are manufactured locally. Despite the fact that condoms are a cost-effective commodity, many developing countries still lack access to them.
Since government support for family planning is limited in these countries, foreign organisations such as multilateral organisations, bilateral organisations and non-governmental organisations (NGOs) are concerned with the distribution of subsidised by the government or provided condoms (World Health Organisation, 2019). Karex can optimise its manufacturing process by customising machinery or converting manual movements into automated processes thanks to its powerful R&D team. This, combined with the company's large manufacturing ability, enabled the company to manage large volumes with minimal downtime. This is especially important when large orders are necessary in a tender phase or within a limited time span.
Business Tool and Framework
The company's supremacy in the condom-making industry is illustrated in the SWOT review. Given its position as the world's largest condom manufacturer by size, Karex is well positioned to expand with the industry and gain market share. We expect that as the world's numbers increase and people become much more conscious of the importance of safe sex and birth control, consumption will continue to rise. Strengths include that it has the world's biggest production capacity. It has a high capacity to meet consumer requirements in terms of order shape and capacity. The business is well placed to take market share and keep up with the industry's growth. It situated in a rubber-producing country and close to country with greater condom use.
More OEM requests from big brands and the tender market are two opportunities. Condom use would increase in lockstep with population increase. Siegler et al. (2019) have explained that in the future, increased understanding of safe sex and family would increase condom use. In the OBM chapter, there is space for expansion. The price of raw materials and the instability of the foreign exchange market influence the company’s weaknesses. The 3-6-month long expense passes through processes. There is a strong reliance on original equipment manufacturers. Threats are limited due to the small size of competitors. The authorities have increased the number of condoms that must be distributed. Substitutes are available is the next threat.
Karex's Malaysian operations are reliant on the availability of foreign labour. International staff account for approximately 77.3 percent of the company's workforce, with the majority hailing from Myanmar, Nepal and Vietnam. Its production process will be disrupted by a lack of labor and shifts in government policies on foreign employees. Karex's revenue was denominated in foreign currencies, mostly the US dollar and it was transacted in those currencies.
While the procurement of latex, which is bought and sold in US$ and accounts for 31% of the overall expense, will help to offset this, the weakening of the US$ against the RM will also have a net negative effect on revenue as mentioned by Maric et al. (2017). Karex's net profit will be reduced by 15-20 percent if the US dollar depreciated 12% against the RM. This will not account for the company's financial derivatives, which could reduce the currency's effect on its financials.
As the coronavirus pandemic shuts factories and destroys supply chains, a worldwide condom shortage is imminent, according to the world's largest condom producer, with the UN advising of "catastrophic" effects. Malaysia, one of the world's largest rubber manufacturers and a major supplier of condoms,...
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