The Federal Trade Commission has generally ruled that puffery is acceptable. What is not acceptable is deception that is subjectively interpreted as injurious to consumers— that is to say, the claim...

The Federal Trade Commission has generally ruled that puffery is acceptable. What is not acceptable is deception that is subjectively interpreted as injurious to consumers— that is to say, the claim can be interpreted in a way that harms the buyer. Review the following claims. Are they puffery or deceptive misrepresentation?

a. This sinus medication was developed by a scientist to alleviate his own sinus headaches!

b. There is no other wrench like it!

c. You can’t buy a faster copier in this price range.

d. I’ve sold lots of other customers this same product at the full list price.