The extra credit assignment requires you to create a Balanced Scorecard for a company or organization of your choice. Preparing the Balanced Scorecard will require you to research and think critically...

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Title: BA 213 - Winter 2019— Balanced Scorecard
Contents
Balanced Scorecard    4
Purpose:    4
Goals:    4
The Chosen Company— AT&T    4
Overview:    4
Mission:    4
Objectives and Measures for Balanced Scorecard Perspectives    5
Justifications for the Objectives and Measures to quantify them    6
Financial Perspective    6
Objective 1:    6
2 KPIs for Objective 1    6
Objective 2:    6
2 KPIs for Objective 2    6
Customer Perspective    7
Objective 3:    7
2 KPIs for Objective 3    7
Objective 4:    7
2 KPIs for Objective 4    7
Internal Business Process Perspective    7
Objective 5:    7
2 KPIs for Objective 5    7
Objective 6:    8
2 KPIs for Objective 6    8
Learning & Growth Perspective    8
2 KPIs for Objective 7    8
Objective 8:    8
2 KPIs for Objective 8    9
Sustainability Perspective    9
2 KPIs for Objective 9    9
Objective 10:    9
2 KPIs for Objective 10    9
Works Cited    10
Balanced Scorecard
    Purpose:
The Balanced scorecard reinforces and integrates all aspects of Organization both internal as well as external. It acts as a bridge between various verticals of an organization such as Sales, Marketing, Financials, Production, HR, so that overall performance can be monitored. It enables the organization to quantify the key metrics they need to investigate for further improvements and help them to set right targets. A robust Balanced Scorecard helps the top management to go for a data driven decision-making process and can map areas for the implementation (Akkermans and Van Oorschot).
Goals:
The goals of a balanced score card is to ensure long-term flexibility and survival of the organization. It aims to offer an approach in deciding the direction, in which the business is heading and taking action regarding the same (Galankashi et al.).
    The Chosen Company— AT&T
Overview:
AT&T is an American multinational conglomerate having its headquarters in Texas. It is the second largest mobile telephone service provider across the globe. It was founded in October 5, 1983. It deals in a variety of products, which includes satellite telephone, fixed-line telephony, mobile television broadband and other. IT has acquired WarnerMedia in 2018, which has enabled the company to be the industry leader in terms of revenue (AT&T).
    Mission:
To carry and undertake various technological innovation and their implementation for benefiting AT&T and its customer by adopting next-generation technologies and network advancement in AT&T‘s services and operation. Working towards pursuing excellence so that the gen-next technologies can be made available to our clients and customers in the prevailing competitive market (AT&T).
    Objectives and Measures for Balanced Scorecard Perspectives
    Perspectives
    Objectives
    Measures or KPIs (Key Performance Indicators)
    Financial
    1. Improve Profitability of that organization
    Return on Investment
    
    
    Operating margin Ratio
    
    2. Optimize the Capital Structure of the Company
    Debt Equity Ratio
    
    
    Debt to total assets ratio
    Customer
    1. Improve the customer...