The expansion of media and commercial culture. In postmodern society, media technologies have dramatically expanded into all aspects of social life, creating new opportunities for communication and...

The expansion of media and commercial culture. In postmodern society, media technologies have dramatically expanded into all aspects of social life, creating new opportunities for communication and new dilemmas. The boundaries between the Internet, television, smartphones, video games, and other media continue to blur, resulting in the all-encompassing and commercialized media environment in which we live. Closely connected to this expansion has been unprecedented growth in advertising and the promotion of consumption. How is the saturation of society by the media influencing social life? How often do you check or send texts or check your Facebook page? How many advertisements have you seen today?