The Costco Craze: Inside the Warehouse Giant Discuss Costco's (a) strategy and their (b) generic competitivestrategy (many retailers use a mix of strategies), this will require additional research on...

(a) Discuss Costco's strategy
Costco’s strategy is to provide the products at the most competitive price in the Industry.
It keeps its cost low as it hardly spent anything at advertising. It believes that best way to
attract customers is to provide good services to current customers who will give positive
feedback to its future customers (Andersen, & Poulfelt, 2007). Its warehouses are not
very attractive, designed efficiently for utilizing maximum floor space and are not located
in the prime areas where real estate costs are high. All this helps the organization to keep
the costs low and pass the discounts on to the consumers.
(b) Discuss Costco's generic competitive strategy (many retailers use a mix of strategies),
this will require additional research on the company.
Costco has consistently outperformed its peers like Target and Wal-Mart. What
differentiates Costco from...