The Coca-Cola Company manufactures a carbonated beverage, Coke, made from coca leaves and cola nuts. The Koke Company of America introduced into the beverage market a similar product named Koke. The...

The Coca-Cola Company manufactures a carbonated beverage, Coke, made from coca leaves and cola nuts. The Koke Company of America introduced into the beverage market a similar product named Koke. The Coca-Cola Company brought a trademark infringement action against Koke. CocaCola claimed unfair competition within the beverage business due to Koke’s imitation of the Coca-Cola product and Koke’s attempt to reap the benefit of consumer identification with the Coke name. Should Coca-Cola succeed? Explain.