The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influencers, deciders, approvers, buyers, and gatekeepers. As a stake holder of the IQRA...

The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influencers, deciders, approvers, buyers, and gatekeepers. As a stake holder of the IQRA University, discuss how this buying center will play a role to buy 100 computers from a well-known computer company for its new media lab.