The brief transatlantic relays were, however, enough to impress television viewers on both sides of the ocean, as pointed out by James (2009, p XXXXXXXXXXThe impact of Telstar was immense, and even...

The brief transatlantic relays were, however, enough to impress television viewers on both sides of the ocean, as pointed out by James (2009, p. 128). The impact of Telstar was immense, and even though its transmissions were initially limited to North America and Western Europe, it has been regarded as a pivotal moment in global broadcasting: “Telstar marked the historical juncture when ‘broadcasting’ as a national project began to be replaced by a new globalism facilitated by satellite telecasting” (Hay, 2012, p. 31).