the Boys at an orphanage in Kis, Kenya, use the Nokera solar ligt to read at night. While the brightness of the N200 tight is not ehe same traditional LED lighting. is ve times commanly used in...


Based on your understanding of Internationalization, critically analyze the various modes of entry utilized by Nokero, Justify your answer.


the<br>Boys at an orphanage in<br>Kis, Kenya, use the Nokera<br>solar ligt to read at night.<br>While the brightness of the<br>N200 tight is not ehe same<br>traditional LED lighting.<br>is ve times<br>commanly used in developing<br>countrie<br>where electricity is<br>scarce or nonexistent<br>nete neat<br>Sme<br>the past year, N okero had sold more than 150,000 solar light buibs t o over 90 countries.<br>The company has also started to attract significant media attention. CNN. The New<br>York Times (online). The Washington Post, Fast Company, Popular Mecharnics, Po pular<br>Science, The Denver Post, and Engadget, to name justa few, have featured Nokero's<br>story of doing well by doing g ood as a provider of environmentally friendly solar lighting<br>to the world's poor.<br>While Katsaros was very pleased with his co mpany's overall performance during the<br>past year, he waas concerned with three fundamental questions. First, what market segments<br>should the company focus on for profitable growth? Several opportunities had propelled<br>Nokero's sales in recent months. The company has made tens of thousands of dollars in<br>smal and sample order sales through the company's w ebsite from tho usands of customers<br>in North America and abroad. Additionally. Nokero has entered into or is in the process of<br>signing distributorship agreements in about a dozen countries. For example, Nokero has en-<br>gaged Wostinghouse Lighting Corporation to distribute its solar lights in selected markets in<br>Latin America. Finally. governments, international agencies, and non-governmental organi-<br>zations have partnered with or approached Nokero on collaborative social programs relating<br>to envinonmental sustainability, renewable energy. poveerty alleviation, and disaster and relief<br>projects. Katsaros wanted to make sure that Nokero explores the best pathwaays for growth<br>in both the social enterprise sector and commercial channels.<br>Second, where should the company grow? Currently. Nokero has pursued an opportu-<br>nistic sales approach. The company's major customers are in diverse and dispersed loca-<br>tions in Ghana, South Africa, Fiji, Mexcico, India, Nigeria, Vanuatu, Haiti, Keya, and other<br>markets. Although practical business sense may dictate that internatioonal new ventures like<br>Nokero focus on a few markets at a time, Katsaros was hesitant to pursue this approach<br>since it contradicted the comp any's social mission of reaching out t o as many people as<br>possible that could benefit from Nokero's solar light bulbs.<br>Third, how should Nokero manage its supply chain to support the company's growth?<br>KatsaroS understood that the c ompany's future success hinges on its ability to reach its cus-<br>tomers. In turn, this requires Nokero to address critical giobal supply chain issuues effeotively.<br>How can the c ompany serve different market and customer segments that are dispersed in<br>many c ountries? How can Nokero bring down distribution costs to make the product more<br>affordable to its customers? What should the company do to address the

Extracted text: the Boys at an orphanage in Kis, Kenya, use the Nokera solar ligt to read at night. While the brightness of the N200 tight is not ehe same traditional LED lighting. is ve times commanly used in developing countrie where electricity is scarce or nonexistent nete neat Sme the past year, N okero had sold more than 150,000 solar light buibs t o over 90 countries. The company has also started to attract significant media attention. CNN. The New York Times (online). The Washington Post, Fast Company, Popular Mecharnics, Po pular Science, The Denver Post, and Engadget, to name justa few, have featured Nokero's story of doing well by doing g ood as a provider of environmentally friendly solar lighting to the world's poor. While Katsaros was very pleased with his co mpany's overall performance during the past year, he waas concerned with three fundamental questions. First, what market segments should the company focus on for profitable growth? Several opportunities had propelled Nokero's sales in recent months. The company has made tens of thousands of dollars in smal and sample order sales through the company's w ebsite from tho usands of customers in North America and abroad. Additionally. Nokero has entered into or is in the process of signing distributorship agreements in about a dozen countries. For example, Nokero has en- gaged Wostinghouse Lighting Corporation to distribute its solar lights in selected markets in Latin America. Finally. governments, international agencies, and non-governmental organi- zations have partnered with or approached Nokero on collaborative social programs relating to envinonmental sustainability, renewable energy. poveerty alleviation, and disaster and relief projects. Katsaros wanted to make sure that Nokero explores the best pathwaays for growth in both the social enterprise sector and commercial channels. Second, where should the company grow? Currently. Nokero has pursued an opportu- nistic sales approach. The company's major customers are in diverse and dispersed loca- tions in Ghana, South Africa, Fiji, Mexcico, India, Nigeria, Vanuatu, Haiti, Keya, and other markets. Although practical business sense may dictate that internatioonal new ventures like Nokero focus on a few markets at a time, Katsaros was hesitant to pursue this approach since it contradicted the comp any's social mission of reaching out t o as many people as possible that could benefit from Nokero's solar light bulbs. Third, how should Nokero manage its supply chain to support the company's growth? KatsaroS understood that the c ompany's future success hinges on its ability to reach its cus- tomers. In turn, this requires Nokero to address critical giobal supply chain issuues effeotively. How can the c ompany serve different market and customer segments that are dispersed in many c ountries? How can Nokero bring down distribution costs to make the product more affordable to its customers? What should the company do to address the "last mile issue" of reaching customers in the most remote locations?
Jun 06, 2022
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