The Assignments is about Research Framework, Literature Review and Analysis.We are to pick any Topic we find interesting for masters thesis and conduct research using the criterias given.
If you have any Topic that you are well-versed in, and is related to Business Management/Administration, that would be great.
Or you can choose any of these Topics,
Impact of Digital or online marketing
Influence of advertizing on consumer behavior
Impact of HRM on organizational growth
Role of Strategic Market planning in Brand Success
The assignment consists of 3 parts. Part 1&2 should be two pages. Part 3 should be 10-12 pages.
Thanks.
Topic Project Master thesis’ title Part 1 Research framework Topic relevance (up to 500 characters) Research problem (up to 500 characters) Aim (up to 200 characters) Research tasks/questions (up to 500 characters) Research methods (up to 500 characters) What data are you planning to collect? (up to 500 characters) Key words (6) Part 2 Literature review (10 sources) List 10 sources you would like to use for your Topic Project Source The reason why do you want to use it Part 3: Literature Review Analysis Pick up 3 best articles(sources) from your Topic Project and carry out their comparative analysis. The structure of literature review: Title Page Content Introduction (link this review with your project, explain your choice, in which databases did you find these articles, what types of analysis do you use etc) Literature review (can be several chapters, combine different types of analysis, paraphrase articles, do not copy anything from them!!!) Conclusions Appendix 1 - Article 1 analysis on the basis of given framework (See page 3) Appendix 2 - Article 2 analysis on the basis of given framework (See page 3) Appendix 3 - Article 3 analysis on the basis of given framework (See page 3) In appendix must be presented detailed analysis of each of the three articles separately using the Framework below. Framework for analysing articles: Title · Does it foreshadow the main purpose of the study as well as important aspect(s) of methodology? Purpose and importance · What is the main purpose/aim/objective/... of the study? · Is it clearly stated by the authors? · Does the general design of the study follow the main purposes/aims set for the study? Framework · What is the theoretical framework/lenses the authors use (if any) and do the authors clearly discuss it? Methodological aspects For every following methodological aspect identify what methods/techniques/types of/etc have been implemented and indicate if the authors give enough detail to make the methodological design of the study transparent! · Type of research aims/problems/questions · Strategy · Sampling methods/techniques · Data collection methods/techniques · Data recording/transformation/analysis methods/techniques · Procedures to ensure the quality/validity (may be described under certain/relevant methodological aspect e.g sampling, data collection, etc) Results · Did the authors achieve the aim? · Main conclusions The review length is about 10-12 pages, including 3 appendix. 1