3. Reasons for international business(1-1½ pg): a. Why the Company decide to enter/compete in host country? 4. Cultural and others differences in host country (1½-2 pg): a. What were the cultural and...

1. The assignment will require students to analyze how cultural and other differences between home and foreign country influence the business/marketing strategy of the international company competing in that foreign country


2. [6:44 PM]You are free to select an international company and the foreign/host country that the company compete outside the home country.

3. Reasons for international business(1-1½ pg): a. Why the Company decide to enter/compete in host country? 4. Cultural and others differences in host country (1½-2 pg): a. What were the cultural and other differences between home and host country? 6. Lessons Learned and Conclusion (½-1 pg): a. How could the Company have done things differently? What are the key lessons learned for the company? References 1. Introduction & Company Background Information (1½ -2 a. Nature of business b. History, Mission/Vision c. Competitive information d. Recent Company News 2. Host Country Background Information (1½ -2 pg) a. Cultural environment b. Admin/Political environment c. Geographical factors d. Economic factors e. Risks/Ranking 5. International business/ marketing strategy in host country (1½-2 pg) a. How did cultural and other differences influence the business and marketing strategy of the company in the host country? References