Answer To: MGT502_Assessment_1A_Brief_Annotated Bibliography_Module 3.1 Page 1 of 5 Context The assessment...
Soumi answered on Mar 29 2021
Running Head: BUSINESS COMMUNICATIONS 1
BUSINESS COMMUNICATIONS 11
BUSINESS COMMUNICATIONS
ANNOTATED BIBLIOGRAPHY
Table of Contents
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References 10
Source 1
Jussila, J. J., Karkkainen, H., & Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, 606-613.
The current paper is developed by Jussila, Karkkainen and Aramo-Immonen (2014), which shows the issue social media marketing has in terms performing Business-to-Business (B2B) format, in context of business communication. The paper shows at the time of B2B dealings, the interactions between business companies does not interact in a manner, similar to Business-to-Customer (B2C) format. The paper shows human participants, who use their creativity and skills in interacting on social media for the benefit of their respectable companies, face a passive tinge of dissatisfaction while taking part in B2B, as it tends to benefit another company, with the employee is not related or rewarded. With the help of the current paper, the issues of B2B format and its distinct differences with B2C will be assessed better making understanding of business communication refined. In contrast to current paper, Karkkainen, Jussila and Vaisanen (2010) in their paper have focused on security of privacy, disclosure assurance and data exchange-oriented issues instead of marketing staff satisfaction.
Source 2
Lacka, E., & Chong, A. (2016). Usability perspective on social media sites' adoption in the B2B context. Industrial Marketing Management, 54, 80-91.
In the current literary piece, the authors Lacka and Chong (2016) has given in depth details of the use of social media platforms as a means of business communication in B2B format. In the literary piece the issue of underwhelming performance of B2B format has been discussed and is raised as a concerning topic of interest. Unlike the B2C format, where the products and services are sold to customers targeting one user at a time on a smaller scale and there the details of the business’ internals are not revealed, B2B format requires higher and critical data exchange. The literature makes it evident that with the adaptation and understanding of the social media platforms and offers it provides business organisations to conduct during a B2B approach, would be the deciding factor. The literary piece is very different from Karkkainen, Jussila and Vaisanen (2010), who ponder on the idea of B2B, however, only on aspect of innovation and security issues regarding privacy and its breach.
Source 3
Ammirato, S., Felicetti, A. M., Della Gala, M., Aramo-Immonen, H., Jussila, J. J., & Karkkainen, H. (2018). The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries. Knowledge Management Research & Practice, 1-18.
The current literature has been composed by Ammirato (2018) and is intended for regular readers as well as business personals engaged in marketing of business offerings. The current literature brings forth the issue that at the time of conducting a B2B conversation on social media platform, the salesperson face the lack of support from the higher management of respective company, which makes the sharing of information and final decision a matter of high risk, undermining the B2B performance of social media platforms as means of business communication. Social media usage gives the marketing teams of business organisations to flexible responses to the customers interacting through the social media and generates better communication behavioural perspective in front of the customers, resulting in the development of higher customer satisfaction. In contrast to the current literature, the work of Michaelidou, Siamagka and Christodoulides (2011) shows the issue that instead of benefitting from customer satisfaction of B2B formal of social media business communication, majority of SMEs in United Kingdom focus on only increasing market share.
Source 4
Swani, K., Brown, B. P., & Milne, G. R. (2014). Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications. Industrial marketing management, 43(5), 873-881
In the current literary piece the authors, Swani, Brown and Milne (2014) have raised the issue of lack of proper knowledge of social media marketing in the context of B2B format and its subsequent outcomes for business organisations. The authors have developed the literature for those who want to benefit from expanded...