The assignment is not long. Just requires some research
Comparing and Contrasting What this handout is about This handout will help you first to determine whether a particular assignment is asking for comparison/contrast and then to generate a list of similarities and differences, decide which similarities and differences to focus on, and organize your paper so that it will be clear and effective. It will also explain how you can (and why you should) develop a thesis that goes beyond “Thing A and Thing B are similar in many ways but different in others.” Instructions In this assignment, you will compare and contrast two business intelligence/big data analytics implementation cases described in the book Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by Bernard Marr. The book can be accessed via the IFSM 330 course under Content - Course Resources - eReserves. You should review BOTH the instructions below and the assignment rubric. Please be aware that this book is part of the ProQuest ebook collection. We have unlimited access to the book to read online. There are also options to download and print PDF versions of chapters. However, students are limited in terms of how many pages you can download as a PDF. The chapters are short, so if you would like to read the chapters online, there are no restrictions. The case description are typically only a few pages long and accordingly, this assignment does not need to be long, 3-5 double-spaced pages of main body text should suffice.You should not have fewer than 2.5 pages of main body text (Arial 12 point font and 1" margins per the guidelines below). Compare and contrast basically means identify significant similarities and differences. Whether a similarity or difference is significant is completely topic-specific. For example, whether location is significant may be important when deciding what pizza place to choose, or whether we live in their delivery area (examples given in one of the suggested handouts for the compare and contrast assignment), location is not likely to be important for a business intelligence implementation. In addition to the Marr book, you should do some additional research and cite at least one additional source relevant to the topic. Case studies in the book typically have a few references at the end of the chapter. You may feel free to choose one of these sources or find others. Keep in mind you must have a reason to cite the source, either an original idea or data. However, use of direct quotes is not permitted in this assignment. All text must be in your own words and you should cite data and ideas as needed. It is highly likely you will also need to cite the Marr book for some idea or mention of data (or even a date). When choosing the two case studies to compare and contrast, you might find it easier to choose two organizations or businesses that are vaguely in the same sector (two non-profits, two sports teams, two e-commerce companies, etc.). However, this is not a requirement. You might find that comparing two different sectors provides an interesting angle on the topic. Additional format issues: · Use a title page, with the title of the paper, your name and the course number · The entire paper should be double spaced in Arial 12 point font with 1" margins. · Do not provide an abstract · References page should be on its own page, the final page of the submission, with all in-text citations and end-of-paper references in APA format. · Introduction In your career as a student, you’ll encounter many different kinds of writing assignments, each with its own requirements. One of the most common is the comparison/contrast essay, in which you focus on the ways in which certain things or ideas—usually two of them—are similar to (this is the comparison) and/or different from (this is the contrast) one another. By assigning such essays, your instructors are encouraging you to make connections between texts or ideas, engage in critical thinking, and go beyond mere description or summary to generate interesting analysis: when you reflect on similarities and differences, you gain a deeper understanding of the items you are comparing, their relationship to each other, and what is most important about them. Recognizing comparison/contrast in assignments Some assignments use words—like compare, contrast, similarities, and differences—that make it easy for you to see that they are asking you to compare and/or contrast. Here are a few hypothetical examples: · Compare and contrast Frye’s and Bartky’s accounts of oppression. · Compare WWI to WWII, identifying similarities in the causes, development, and outcomes of the wars. · Contrast Wordsworth and Coleridge; what are the major differences in their poetry? Notice that some topics ask only for comparison, others only for contrast, and others for both. But it’s not always so easy to tell whether an assignment is asking you to include comparison/contrast. And in some cases, comparison/contrast is only part of the essay—you begin by comparing and/or contrasting two or more things and then use what you’ve learned to construct an argument or evaluation. Consider these examples, noticing the language that is used to ask for the comparison/contrast and whether the comparison/contrast is only one part of a larger assignment: · Choose a particular idea or theme, such as romantic love, death, or nature, and consider how it is treated in two Romantic poems. · How do the different authors we have studied so far define and describe oppression? · Compare Frye’s and Bartky’s accounts of oppression. What does each imply about women’s collusion in their own oppression? Which is more accurate? · In the texts we’ve studied, soldiers who served in different wars offer differing accounts of their experiences and feelings both during and after the fighting. What commonalities are there in these accounts? What factors do you think are responsible for their differences? You may want to check out our handout on Understanding Assignments for additional tips. Using comparison/contrast for all kinds of writing projects Sometimes you may want to use comparison/contrast techniques in your own pre-writing work to get ideas that you can later use for an argument, even if comparison/contrast isn’t an official requirement for the paper you’re writing. For example, if you wanted to argue that Frye’s account of oppression is better than both de Beauvoir’s and Bartky’s, comparing and contrasting the main arguments of those three authors might help you construct your evaluation—even though the topic may not have asked for comparison/contrast and the lists of similarities and differences you generate may not appear anywhere in the final draft of your paper. Discovering similarities and differences Making a Venn diagram or a chart can help you quickly and efficiently compare and contrast two or more things or ideas. To make a Venn diagram, simply draw some overlapping circles, one circle for each item you’re considering. In the central area where they overlap, list the traits the two items have in common. Assign each one of the areas that doesn’t overlap; in those areas, you can list the traits that make the things different. Here’s a very simple example, using two pizza places: To make a chart, figure out what criteria you want to focus on in comparing the items. Along the left side of the page, list each of the criteria. Across the top, list the names of the items. You should then have a box per item for each criterion; you can fill the boxes in and then survey what you’ve discovered. Here’s an example, this time using three pizza places: As you generate points of comparison, consider the purpose and content of the assignment and the focus of the class. What do you think the professor wants you to learn by doing this comparison/contrast? How does it fit with what you have been studying so far and with the other assignments in the course? Are there any clues about what to focus on in the assignment itself? Here are some general questions about different types of things you might have to compare. These are by no means complete or definitive lists; they’re just here to give you some ideas—you can generate your own questions for these and other types of comparison. You may want to begin by using the questions reporters traditionally ask: Who? What? Where? When? Why? How? If you’re talking about objects, you might also consider general properties like size, shape, color, sound, weight, taste, texture, smell, number, duration, and location. Two historical periods or events · When did they occur—do you know the date(s) and duration? What happened or changed during each? Why are they significant? · What kinds of work did people do? What kinds of relationships did they have? What did they value? · What kinds of governments were there? Who were important people involved? · What caused events in these periods, and what consequences did they have later on? Two ideas or theories · What are they about? · Did they originate at some particular time? · Who created them? Who uses or defends them? · What is the central focus, claim, or goal of each? What conclusions do they offer? · How are they applied to situations/people/things/etc.? · Which seems more plausible to you, and why? How broad is their scope? · What kind of evidence is usually offered for them? Two pieces of writing or art · What are their titles? What do they describe or depict? · What is their tone or mood? What is their form? · Who created them? When were they created? Why do you think they were created as they were? What themes do they address? · Do you think one is of higher quality or greater merit than the other(s)—and if so, why? · For writing: what plot, characterization, setting, theme, tone, and type of narration are used? Two people · Where are they from? How old are they? What is the gender, race, class, etc. of each? · What, if anything, are they known for? Do they have any relationship to each other? · What are they like? What did/do they do? What do they believe? Why are they interesting? · What stands out most about each of them? Deciding what to focus on By now you have probably generated a huge list of similarities and differences—congratulations! Next you must decide which of them are interesting, important, and relevant enough to be included in your paper. Ask yourself these questions: · What’s relevant to the assignment? · What’s relevant to the course? · What’s interesting and informative? · What matters to the argument you are going to make? · What’s basic or central (and needs to be mentioned even if obvious)? · Overall, what’s more important—the similarities or the differences? Suppose that you are writing a paper comparing two novels. For most literature classes, the fact that they both use Caslon type (a kind of typeface, like the fonts you may use in your writing) is not going to be relevant, nor is the fact that one of them has a few