Promotional Strategy Create a new brand strategy for a Miami-based company of your choosing. Identify areas where improvement is needed. Select at least one traditional (non-Internet) mass-market...

What Everyone Must Know About MIAMI COCKTAIL INC
New York City and San Francisco may get recognition as the birthplaces of the advanced cocktail creation movement, but almost two decades
after the first speakeasies opened, Miami remains the USA’s most thrilling cocktail city. Miami Cocktail Co. is a small business making cocktails
from the best natural ingredients. Miami hospitality veterans Ross Graham and Simon Benstead found this company. Miami Cocktail Inc is highly
authentic and dedicated to high-quality cocktails with a taste that delivers. Even their small-batch cocktails are handcrafted, organically certified,
with only the finest all-natural ingredients. With their humble commencements in a cinderblock building in the Wynwood area of Miami, these
crafted cocktails started getting noticed. Miami Cocktails has grown gradually and steadily. They are offering cocktails to local Miami retailers. In
the current competition, they are now in some most apperceived outlets across the US. Both entrepreneurs were not comfortable with the
pre-made cocktail offerings available in liquor stores during their initial days, so they began making with no added sugar, certified organic base
and small-batch cocktails with the best ingredients.

Their first product package included a blood orange mimosa (with a California sparkling
wine), a sunset sangria (with Spanish red), and a copper pot margarita (with Blue Weber
Agave wine) -all bottled, and used as the pillars for these various...